This past Thursday, September 30th, 2021, the Google Small Business Twitter channel had a tweet that should interest retailers.
That tweet linked to a page on Small Business With Google–a page titled Holiday Tools & Resources.
So, what are the 3 steps?
Step 1: Learn to Sell Online
This step is actually an invitation to join a livestream hosted by Shopify, in partnership with Google. This event is scheduled for the 26th of October.
But why wait until then? As of the time I’m writing this, the 26th is just over 3 weeks away.
Step 2: Drive Online Sales
Did you know that, in some cases, you can have your products featured on Google–for free?
In fact, last week, I wrote a news piece about an upcoming feature (which may be in beta) that I’m almost certain will be free for retailers: Google Announces New Feature That May Excite Retail Businesses.
Step 3: Boost In-Store Sales
This has to do with getting a free Business Profile.
Of course, there’s a lot more to do when it comes to in-store sales.
One way you can do that is discussed here: Track Offline Sales With Google Analytics (GA): New Article Shows How.