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Google Launches Redesigned “How Search Works” Website

CNBC suspects that, due to increased antitrust lawsuits, Google’s had to become more open and transparent.

While Google doesn’t outright say it, CNBC has asserted that perhaps what led to Google redesigning it’s How Search Works website are the increased lawsuits Google’s had to face

At a time when Big Tech has increasingly come under fire for a range of concerns (antitrust being a key concern), in July, the US Government filed its fourth recent lawsuit against Google

While lawsuits have been filed against Google for other reasons, a key concern has to do with how Google supposedly runs it’s Search business. Basically, it’s Google’s supposed lack of openness, specifically with the inner workings of Search, that causes people to feel that it may have an unfair monopoly. 

Could this mounting pressure for openness lead to what you’ll read next…?

On August 23rd, 2021, Google announced the launch of their redesigned site, which, they say, offers more details into how Search, which is Google’s main business, works. 

How Search Works appears very clean and inviting. It basically reinforces Google’s aim to continue to be a reliable source of information, and gives you the impression that Google has adapted with the times and with technology (which it has). 

The home page of How Search Works has links that give overviews of specific aspects of Search. Also, toward the bottom of the home page, there’s a nearly hour-long video, titled, Trillions of Questions, No Easy Answers.

One area of How Search Works that I find interesting (well, I think it’s all interesting), is the approach. It basically confirms what you very likely know about Google: they aim to deliver relevant information, try to maximize access to it, try to present information in the most useful way, and try to protect your privacy. 

If you’d like a beginner’s guide to learning how Google’s main business (Search) works, How Search Works is a good place to start.

Source: CNBC