As part of an effort to communicate with webmasters, entrepreneurs, and digital agencies, Google often holds live Q&A-style sessions where people can submit questions. They can also ask them live.
Currently, the English versions of the SEO sessions are usually hosted by Google Search Advocate John Mueller. The sessions are usually recorded and posted onto the Google Search Central YouTube channel.
During the session, John paraphrased and addressed a question that was submitted. Whoever submitted this question gave some background pertaining to their individual site and their current situation.
(The video below is queued to the appropriate part of the session.)
Okay…so far, so good.
But then came the eye-opener: “…and Googlebot doesn’t use ‘View More’ buttons, so we would not be able to see kind of the additional content that you’re loading there.
“So instead of using ‘View More,’ usually we recommend using some form of pagination.
“… we have, I think, a whole article on pagination…”
3 Pagination Options (Plus a 4th)
I’m pretty sure that the article John was referring to is Pagination, Incremental Page Loading, and Their Impact on Google Search.
That page discusses 3 page load options: pagination, load more (which I think is a term interchangeable with ‘View More’) and infinite scroll.
In other words, Googlebot isn’t going to ‘click’ on the ‘View More’ button, so it might not see your content that’s behind that button.
I think there’s a 4th option which, for some reason, isn’t discussed in the article above, and that’s HTML5 Show More Content Without JS.