Good marketers know that it’s great to build a list of interested prospects.
And, how do you know that a prospect is interested?
Well, on the web, you can look for certain signals that would signify interest: the amount of time spent on a page, how far a user scrolls on a page, and other specific actions they’ve taken.
Wouldn’t it be great to somehow group the users who have signified interest?
Well, with GA4’s ability for you to create audiences, you now have that possibility at your fingertips.
Google recently tweeted about a relatively new video:
That tweet links to a 16-minute, 4-second video by Julius Fedorovicius, titled, Google Analytics 4 Audiences (How to Create Them and Where to Use Them).
In the video, Julius shows you, step-by-step, how to create these audiences. He also explains a few terms that you may need to know, such as segments, sessions, and users.
With this feature, as well as the collective capabilities that Google’s platforms give you, the possibilities are seemingly endless, and are only limited by your imagination, desire, time, and resources.
It does take time to learn GA4, and depending on your traffic numbers, maybe just as long to gather enough data to base decisions on.
But, if you’re in this for the long term, it is a good investment.
Source: Google Analytics Twitter channel