Toward the end of last week, on September 17th, 2021, on its Analytics Twitter channel, Google had a tweet about a tutorial for beginners.
On that page, there’s also a video that’s roughly an hour long.
Believe it or not, the current iteration of Google Analytics (GA4), is relatively recent: it was revamped last year.
Google Analytics, to the newcomer, can seem intimidating: so many icons and, at least seemingly, several layers of complexity.
But, as with most things, a beginner’s foundation can be established, and that’s the goal of Google Analytics 4 Tutorial for Beginners.
The tutorial consists of 4 chapters. (The 4th chapter, which is about reports, is a list of links to other content that sufficiently educates the beginner about reports.)
Chapter 1: Install GA4 with Google Tag Manager
Google Tag Manager is a great platform that basically lets you install and use tags to track various aspects of your promotional efforts and site’s performance. Though it’s identified as a separate Google product, it actually goes hand-in-hand with GA4.
Chapter 2: Track Events with Google Analytics 4
Events are exactly that…events. In this case, they are meaningful milestones in the customer journey.
Chapter 3: Track Conversions
Conversions are a bit different from events (although one can understand that there’s some overlap). A conversion can be thought of as a sign-up or a sale, but is not necessarily limited to those.
Chapter 4: Reports in Google Analytics 4
Reports are just that: an organized collection of data that’s meaningful to you.
So, if you’d like to learn how to get started with GA4, Analytics Mania’s Google Analytics 4 Tutorial for Beginners is a good place to start.
Source: Google Analytics Twitter channel