Keyword Research Strategies
Content Optimization Strategies

Long Tail Keywords

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What Are Long-Tail Keywords?

Basically, this is a search phrase made up of three to five words in most cases. These keywords help you to target specialist populations because they are more specific than broad terms.

Now, you might be wondering how this works? 

How Do Long-Tail Keywords Work?

Since it is focused more on a niche considering they are designed to better reflect how individuals make searches, these keywords are also less competitive than generic keywords. You can attract more high-quality visitors to your website by using long-tail keywords, which is more likely to convert sales.

But, how do "long-tail keyword" actually work? 

Long-tail keywords become increasingly significant as a customer's journey progresses. Users typically start with simple search queries and then become more comprehensive as the search engines direct them toward resolving their queries. 

You might be curious now what it looks like? What are examples of long-tail keywords? 

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Examples of long-tail keywords

Let’s say, you’re planning to buy an Adidas shoe but you would like to be more specific about what you’re looking for, so you will input “Adidas x speedflow sale”. 

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The popular keywords are usually the main word or brand name, so that is Adidas, and the long-tail keywords are “Adidas x speedflow sale” which has 4 words. Through this, the result will show specific images, websites, or information related to your query and significantly direct compared to using a broad keyword “Adidas” that would give you roughly billions of results than the long-tail keywords “Adidas x speedflow sale” that would only give you at least 2 million results. 

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Why focus on long-tail keywords?

Who doesn’t one to be on the first page of Google’s result? Website ranking is the main reason why you should focus on long-tail keywords because ranking for long-tail keywords is significantly easier than ranking for more broad or common keywords. It's easier to rank for a term that's longer (and more particular) than it is to rank for a shorter term and it's easy to locate an audience for your specific niche.

Take note that concentrating on a handful of long-tail keywords can result in a significant amount of traffic, and this traffic could result in a sale.

It doesn’t mean that less is bad, in fact, less means more opportunity when it comes to long-tail keywords, but why?

What are the benefits you can get using the long-tail keywords?

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Lower volume means less competition

We mentioned traffic and sales earlier. Website traffic is referring to web users who visit a website, more traffic means more opportunity to sell your products. This is why a lower volume of search engine search results means you have less competition and the user would most likely pick your website. 

Long-tail keywords have Less competition means it's easier to rank in the SERPs

If you’re not new to this, you might be familiar with the term SERPs also known as Search Engine Results Pages, if not, then the simplest way to tell you about SERP is that, this helps your website appear on Google and other search engine’s first page. Remember why to focus on long-tail keywords.

Less competition also means lower cost

Competing with your competitors comes with a price. Getting on the first page of a search engine doesn’t mean it's out of luck or for free.

SERPs come with paid search and pay-per-click or known as PPC ads, it helps to boost the traffic on your site. The more you have competition it will cost you more to be on the first page or to rank up and since there are less competitive keywords when bidding on long-tail keywords, the cost per click is way cheaper.

Better conversion rate

Since long-tail keywords (Adidas x speedflow sale) are meant to be more specific and targeted than the head terms (Adidas), which has a high probability of conversion that the buyer personas are most likely to purchase the product who had their credit cards ready in front of them and won’t waste time scrolling over billions of options.

It Helps You Optimize for Semantic, Conversational & Voice Search

Today, about 55% of millennials use voice search daily. These types of buyer personas utilize long-tail keyword phrases such as inquiries in the search box using long-tail terms “Adidas x speedflow sale” or “Adidas x speedflow near me” that commands with obvious purpose when querying these platforms “to buy”. And this is why long-tail terms are an important aspect of semantic search optimization.

It will help you rank for short-tail keywords too

Long-tail keywords, in most cases, already include the short phrases you wish to rank for. This makes it easier to achieve both of your objectives, increasing your rankings for both your head keywords and your more narrow, focus keyword. This is wonderful news because higher site rankings equal more organic traffic and organic search.

We are done talking about long-tail keywords and their benefits, now let’s dig deeper and find out how to find long-tail keywords for your site to be able to produce quality traffic and content marketing strategy. 

How to find long-tailed keywords for your site

You’re new and you don’t know where and how to start? Consider the important factors to remember when dealing with and finding the long-tail keywords as listed below.

  • Know Your Unique Selling Proposition (USP)
  • Determine What Your Target Audience Needs and Wants
  • Finding Qualified Searchers with Long-Tail Keywords

Know Your Unique Selling Proposition (USP)

The heart of what makes your product or service better than competitors is a unique selling point (USP), also known as a unique selling proposition. One of the keys to getting potential clients to convert to your site is to communicate your USP clearly and promptly in internet marketing. Let’s say you sell shoes online; you have a very competitive business and competitive terms but what makes you unique among others? You can say you offer 7 days free returns if you’re not happy about it, free shipping, or even a personal pick-up door-to-door courier that gives a more convenient and faster process of returning the product. 

Determine What Your Target Audience Needs and Wants

The first question that will come to your mind is, “how?”.

When it comes to determining the demands of your target market and user intent, there are many different techniques you can take, and the one you ultimately choose will be the one that is best suited for your business. It's important to remember that your relationship with each member of your target market starts with a human/emotional connection. In other words, you must be able to relate to them as individuals before considering doing business with them.

Take these tips on how to meet the needs and wants of your target audience. First, meet them. How to do so? Why not start engaging with them. It could be through social media or on your site itself, in this way you can hear more than you speak. Using the said platform, you can also ask anytime if you want to know something from them. Finally, ask yourself if what you’re giving is also valuable to you.

Now you know what are the things you need to consider when it comes to long-tail keywords, it’s about time to find out how to use keyword research tools or SEO tools for free.

Researching long-tail keywords for free

Start with the 80/20 rule in long-tail keywords. The 80/20 rule, often known as the Pareto principle or the law of the vital few, is as follows:

20% of the causes are responsible for 80% of the impact.

That means a small percentage of your efforts will yield a large percentage of your results.

Next, try Google “Searches Related to…” you can find this for free, when you search for a term in Trends, you'll find searches or keyword suggestions that are connected to your target keyword at the bottom of the page in the related searches section.

Answer The Public is also a very helpful tool that you can use to get long-tail keywords. It is a keyword tool that visualizes search inquiries and recommended searches in an image. It is categorized with 5Ws, as well as “how”, “can”, “which”, “are”, and “will”.

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One thing you must not forget where you can hear, speak and listen freely is through a Blog Post, Forums and Boards.

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If you already got your long-tail keywords ready, you’re up to analyzing and improving it, learning the value of long-tail keywords for PPC, and boosting paid search traffic with long-tail keywords.

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How to Analyze & Improve Your Long Tail Search Strategy

Understanding search intent can help you produce content that specifically targets questions and converts. 

Get your keywords list and start organizing it by topics, then identify prospect search intent topics that will allow you to find natural places for them to live.

If you already have this content on your site, you might be able to naturally include these long-tails into your copy. If not, you now have some ideas for what your next post should be about or consider searcher intent upon choosing content as part of your SEO strategy.

Remember to include internal links whenever you post fresh content. These are some of the greatest places to use the long-tail terms you spent so much time researching.

Don’t forget to measure the amount of traffic you're currently driving for long-tail keywords. Check whether you're gaining traction for those search phrases month after month if you create this from the start.

Examine how valuable long-tail traffic is. It's not a smart location to spend your time if you get to the top of the SERPs for a long tail search term but get no traffic for it. Start testing your calls-to-action and landing pages if you're getting a lot of traffic but few conversions. If you're still seeing no results after A/B testing CTAs and landing pages, concentrate your efforts on more profitable keywords.

Find out which keywords bring in the most money. Once upon a time, a customer was a prospect, a prospect was a lead, and a lead was (maybe) a long tail searcher. Begin tracking which long-tail keywords are bringing in the most potential clients. Customer acquisition expenses and lifetime customer value indicators can be added to this equation over time.

Assess the success of long-tail keyword-optimized content. Bounce rate, time on page, social reach, and inbound links are all important metrics to examine. If visitors leave a blog article about how to make a SpongeBob costume in 5 seconds, for example, it's safe to assume the post isn't relevant to those looking for that phrase.

Check for any similar terms. Experiment with synonyms of long-tail keyword phrases that drive traffic, conversions, and other good site metrics once you've identified them. For example, if the word SpongeBob costumes for kids is successful, the term SpongeBob costumes for kids is likely to be successful as well.

Finally, examine your material for flaws and chances. Every day is an opportunity to improve your site for that set of searchers if you observe individuals arriving in your site from relevant search phrases you hadn't considered. For example, a costume merchant may profit from the search term "Birthday Blowout during the pandemic," even though the word doesn't specifically reference SpongeBob costumes or anything related to costumes and crafts.

Let’s tackle the Value of Long Tail Keywords for PPC. Google search’s Pay Per Click (PPC) campaign using long-tail keywords can be a great way to get more traffic from people who are interested in buying your products or services. As mentioned earlier, long-tail keywords have less competition, lower cost, are highly targeted and specific, and are also relevant to voice search.

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Are you ready to talk about Boosting Paid Search Traffic with Long Tail Keywords?

With so many relevant long-tail keywords to pursue, it's simple to overcrowd your Google Adwords account. When you've come up with a list of prospective long-tail keywords to use, put them through Keyword Planner to make sure they have enough search traffic to justify your direct investment. You don't have to miss out on this traffic if you remove low-search-volume keywords from your list. Create two campaigns to ensure your advertising qualifies for all relevant long-tail keywords: 

  1. Long-Tail Keyword Campaign: this campaign is meant to target long-tail keywords that have enough search volume keywords for direct targeting.
  2. General Campaign: create this campaign for your target head keywords that has broad matches to secure traffic from your new long-tail inquiries. 

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Through this, you may prioritize long-tail keyword chances through campaign bidding and continually return to your General Campaign's Search Terms Report to identify fresh long-tail keyword opportunities.

To get the most out of long-tail keyword targeting for PPC, make sure it's relevant. Include your whole keyword in your ad copy to improve it. Include visuals that are relevant to your keyword targeting in your Google Shopping ads. 

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