Starting on October 1, 2022, Facebook will no longer permit users to hold live shopping events, according to a blog post by Meta.
It will instead transfer its focus to Reels, Meta’s short-form video product that is accessible on both Facebook and Instagram, citing a shifting preference for short-form videos among users as the motivating cause.
Facebook launched live shopping in August 2020 in an effort to make online shopping simpler and provide businesses of all kinds with the resources they need to grow. It provided an interactive platform for product sales and spectator interaction.
The Facebook Live function will still be available to e-commerce stores, but they won’t be able to tag or create playlists of their products. Retailers will thus need to find additional means, such as purchasing display ads and creating collections, or selling things on Facebook.