Google Discloses Product Structured Data Guidelines

Google has updated its product structured data guidelines.
SIA Team
June 28, 2022

Google Search Central's Products Structured Data documentation has been updated to clarify which product-related pages qualify for structured data.

The recommendations for using structured data for each product remain the same. Rich results still only support structured data for single-page web pages.

Google clarified that web pages focused on variations on a single product can qualify for rich results and benefit from having their own structured data.

"Use markup for a specific product, not a category or list of products. For example, “shoes in our shop” is not a specific product. Currently, product rich results only support pages that focus on a single product.” Google Search Central said.

Also, Google Search Central said the product variation page must be published on a "distinct URL" to qualify for a rich result.

 “This includes product variants where each product variant has a distinct URL.” Google Search Central said.