Planning Content in Advance: 7 Tips to Help You Plan Content Earlier

Planning content in advance (video, audio, or written) is key to creating timely content. Here are 7 tips.
SIA Team
November 29, 2021

When I saw this tweet, I was reminded of how important it is to plan content in advance:

Have you ever had that realization where you felt that you were either behind in your content production, or you wake up and say, ‘Oh….yes, that holiday. I should’ve written about it earlier.’

7 Tips to Help You Plan Content in Advance

Tip# 1: Ditch the Procrastination. Get Proactive.

I don’t think I need to state it more clearly than that. 

Tip #2: Think of Your Readers’ Values

I know this is a fundamental step, but when it comes to planning, the fundamentals must be covered. 

What are your readers’ values, and how will the upcoming industry events and holidays impact those values? (Or, how will their values impact those events?)

Their values can actually play directly into the next tip...

Tip #3: Ask Yourself: What Do They Want to Read or Watch?

And, what will they want to watch, or read? 

Tip #4: What Holidays, Calendars, and Seasonal Events are Important to Them?

This tip differs a bit from what other content-planning how-tos will tell you. Yes, if you want to plan a content strategy for a certain year, then some of those steps overlap here, but what I want to emphasize here are the following:

  • Potential industry release dates
  • Upcoming industry events
  • Launch dates of popular companies, brands, musicians, authors, etc.
  • Forecasts
  • Unforeseen changes that may change something in the future

Tip #5: Have You Budgeted The Extra Time It May Take For Others’ Involvement?

I’ve discovered--as you probably have as well--that, in terms of time, the greater number of individuals needed for something, the more you’ll have to factor that in. 

If you’re the only one who’s needed for your content, and you have the equipment and location you need, then great! You can probably write or record your video within minutes to hours. 

But, if you need more resources or have to rely on others, you need to take that into account and schedule in advance. 

For example, let’s say you want to interview someone (whether on video or via questionnaire). You have to consider that it’ll take time to contact that person, schedule a session, deal with any time changes or cancellations, and so on. 

Tip #6: Have You Considered Murphy’s Law?

You know, that supposed law that says “Anything that can go wrong, will go wrong.”

Why have I included this in an article about planning content in advance?

Because it’s exactly that: planning in advance. 

What if so-and-so has to cancel the interview at the last minute, and you have a deadline coming up? Do you have a Plan B, where you have a backup interview or article set aside? 

Will you be a week or two ahead of your content publishing schedule, so that in case you need to take time off, you can schedule the future release of your content? 

(Some website platforms, such as WordPress, have a future scheduling capability, where you can schedule a piece of content to be published at some time in the future. I would think that YouTube has something like that, too.)

Back to Murphy’s Law: what if something happens to your computer? 

What if your site goes down?

I know I’m technically going beyond the content-creation aspect of this, and I’m doing that to help you push the boundaries of what you may think content planning involves. 

Tip #7: People Love Predictions. Have You Considered Making Predictions?

Right now, it’s November 29th, 2021, and I have a list of predictions for 2022, and beyond. In a way, I’m planning some of my transitional 2021 and 2022 content. 

I want to suggest to you that, depending on your industry and your timing, you can make some industry-, market-, or audience-specific predictions. 

You can title it something like X Predictions for 2022/2023 and Beyond

In summary, 

  • Ditch procrastination
  • Think of your readers’ values
  • Ask yourself, “What do they want to read, or watch?”
  • What seasonal events are significant to them?
  • Have you budgeted extra time?
  • Have you considered Murphy’s Law?
  • Make predictions

These 7 tips help me to create content in advance, and if you implement them, I’m sure they’ll do the same for you. 

Source: Google for Creators