TikTok launched its new program, Creative Agency Partnerships (CAP) University, a course that assists agencies in being more knowledgeable about social media platforms.
In a statement, TikTok stated that CAP University's mission is to inspire next-generation creative content on the world's fastest-growing entertainment network.
The course is presently available as live webinar sessions and begins with a basic overview of the platform, with the last session focusing on driving engagement with TikTok's in-house influencer marketing platform, the company's Creator Marketplace.
After finishing the program, participants will be able to conduct talks with their clients, concept and create for the platform, and continue to drive their clients' businesses forward. Most importantly, students will develop a new understanding of the creative possibilities available on and off the platform.