A new report by Grand View Research confirms that user-generated content continues to grow in value, at a compound annual growth rate (CAGR) of 26.6%.
User-generated content (UGC) is content that’s created by the end-user.
If you think about it, UGC is the content engine behind a lot of big brands: Pinterest, Facebook, Twitter, Reddit, and even portions of Amazon (like the reviews).
Social media influencers, who are typically people on social media platforms who have a large following, can, of course, also create UGC. The thing is, social media influencers who have followers in a particular market can ultimately sell a particular product, and lots of it.
You’ve probably heard of it happening: a social influencer with a following sells a record amount of product on a given day.
But, you don’t necessarily have to engage a social media influencer to sell your product.
Why not get a video or written testimonial? Those are examples of UGC.
Or, if you have an ecommerce site, you can have a reviews section. As I stated with regard to Amazon, reviews would be an example of UGC.
You’ve probably heard that word-of-mouth is one of the best forms of marketing, and that what others say about your product is more important than anything you can say.
Why not put those facts to work for you?
Source: GrandView Research