Aside from the DOJ’s proposed plan to breakup Google’s monopoly and Google’s statements on fighting back, there’s not much notables in the SEO space this week. Well, aside from the continued SERPs volatility, which seems to be the new normal now.
Check out this week’s SEO news below:
Initially only available in the US, store ratings are now also made available to English-language searches in Australia, Canada, India, and the United Kingdom.
Store ratings can be found in shopping search results, such as those for a selection of products. When shoppers click on the store rating in the search results, they can access detailed information about the business – including reviews, shipping, return policies, and more. Such information can help shoppers make informed purchasing decisions.
If you are merchant serving these countries and do not have store ratings enabled, you can participate in a free Google Customer Review program or gather reviews on various independent review sites. If you are already participating in these, your relevant results are already eligible to appear with a store rating.
Make sure your details in your Merchant Account is complete to maximize the benefits of the features provided.
Soon, Google will require local businesses that utilize Local Service Ads to have a verified Google Business Profile in order to appear in the search results and display customer reviews. This will take effect on November 12, 2024.
The information in the Google Business Profile should also match the Local Service Ads otherwise, the ads will be paused. Unverified and suspended profiles will also lead to ads being paused.
Customer reviews for Local Service Ads will be managed through the Google Business Profile and by early 2025, all reviews will appear on both the Ads and the Business Profile.
This was spotted by Ben Fisher on X, with the following image:
If you are running local service ads and have not verified your Google Business Profile or have issues with it, times to set things right before November 12.
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