As December 2024 draws to a close, Google has completed its spam update rollout that began on December 19 and concluded on December 26, marking the third spam update of the year. In total, Google implemented seven algorithm updates in 2024, including four core updates and three spam updates, with the March core update being particularly notable for its extensive changes. Additionally, Google announced that the Merchant Center now allows for the use of certain inconsistent languages across websites and feeds, reflecting ongoing efforts to enhance user experience and search quality.
Google has announced the completion of its June 2024 spam update rollout. The update commenced on December 19, 2024, and concluded on December 26, 2024, taking approximately seven days to fully implement. This marks the third spam update of the year and was initiated just a day after the completion of the December 2024 core update.
This update was a general and comprehensive spam update; it did not focus on link spam and did not automate the site reputation abuse policy, which continues to be enforced solely through manual actions.
Google has announced that the Merchant Center now permits the use of certain inconsistent languages across websites and feeds. Google has updated its language policy in Google Merchant Center to be more flexible, permitting minor discrepancies between the language used in product feeds and the language on the corresponding website, effectively easing the requirement for a perfect match.
Google, product details such as title, description, and variant information can be listed in a language different from the primary feed language, as long as most of the product data aligns with the designated language.
It is important to note that this could negatively impact how well your Google Shopping results perform. “Nevertheless, these promotions may not perform well due to the discrepancy between the details provided and a user’s search terms and expectations in a specific language.”
Google announced that there were a total of seven algorithm updates that were confirmed, which is two fewer than the previous year. However, Google’s March core update marked the largest update ever by Google.
In 2024, Google introduced a total of seven algorithm updates, consisting of four core updates and three spam updates. The core update in March 2024 was significant, as it made extensive changes to various systems within the core algorithm and implemented several new major spam regulations.
A timeline has been created that outlines all the confirmed Google search algorithm updates for 2024, enabling users to visualize the updates throughout the year.
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