The June 2025 Core Update has officially wrapped up, sending waves across the SEO landscape as site owners assess gains, losses, and signs of recovery. While the dust settles, Google isn’t slowing down—this week brings major AI-powered upgrades to Search, including Deep Search, business calling, and real-time performance insights in Search Console. Meanwhile, OpenAI makes headlines with a strategic infrastructure shift, expanding beyond Microsoft by tapping into Google Cloud.
Google has officially completed its June 2025 Core Update, the second major algorithm adjustment of the year. It began rolling out on June 30 and concluded July 17, lasting just over 16 days. Like other broad core updates, this one aimed to improve the overall quality and relevance of search results rather than target specific pages or tactics.
Early Volatility & Community Reactions
The update brought noticeable ranking fluctuations, especially around July 2 and again between July 11–14. SEO professionals and webmasters reported mixed results—some experienced sharp traffic increases, while others saw minimal impact. Comments across SEO forums ranged from “huge increase” to “mostly stable,” underscoring the uneven nature of core updates.
Signs of Recovery for Some Sites
Interestingly, several websites that had been impacted by past updates—particularly the September 2023 Helpful Content Update—began showing signs of recovery during this rollout. These recoveries included improved rankings, the return of rich snippets, and renewed visibility in AI Overviews. This suggests that ongoing content improvements and user-focused strategies may be paying off.
What It Means for Site Owners
Update Timeline Overview
| Update | Start Date | End Date | Duration |
| March 2025 Core Update | March 13 | March 27 | 14 days |
| June 2025 Core Update | June 30 | July 17 | 16.5 days |
Final Takeaway
Now that the June 2025 Core Update is complete, the SEO community is watching closely for lasting impacts. Whether your site saw a recovery, drop, or minimal movement, the core message remains the same: prioritize helpful, relevant content that genuinely serves user intent. These updates are part of an ongoing effort by Google to refine its ranking systems—staying adaptable and informed is key.
Google has introduced a powerful new wave of AI capabilities in Search, blending its advanced Gemini 2.5 Pro model with new tools like Deep Search and AI-powered business calling. These features are currently available to AI Pro and Ultra subscribers in the U.S., marking another big leap toward transforming Search into a real-time digital assistant.
Gemini 2.5 Pro in AI Mode
Users can now access Gemini 2.5 Pro directly within AI Mode. This model is built for advanced tasks, including logical reasoning, coding, and detailed research. It’s accessible via a toggle in the AI Mode interface and delivers more accurate, comprehensive results compared to the default model.
Deep Search for Complex Queries
Deep Search enables users to conduct in-depth research by allowing Gemini 2.5 Pro to run hundreds of sub-queries behind the scenes. It processes and evaluates vast amounts of information, then delivers a structured, fully reasoned response with supporting context. It’s ideal for questions that would typically take users hours to research manually.
AI-Powered Business Calling
Google is also introducing a new feature that lets AI call local businesses on behalf of users to gather real-world information such as pricing and availability. For example, if you’re searching for pet groomers or dry cleaners, you can choose to let the AI contact nearby businesses, gather the answers, and present them back in search—no phone calls or follow-ups required.
Why It Matters
These new tools represent a shift from traditional search toward a proactive, assistant-like experience. Deep Search turns complex queries into digestible insights, while AI calling bridges the gap between digital discovery and real-world action. It’s a major step toward making Search more interactive, helpful, and personalized.
What You Should Do
Final Takeaway
Google’s new Deep Search, Gemini 2.5 Pro integration, and AI business calling features push Search closer to becoming a dynamic AI assistant. These updates not only make research more efficient but also help users take real-world action without leaving the search page—signaling a transformative future for how we interact with information online.
Google has enhanced Search Console’s Performance report with new comparison views to simplify traffic analysis. Users can now quickly compare their site’s metrics over the past 24 hours against previous periods—making real-time monitoring more accessible and actionable.
What’s Included
Why It Matters
This update empowers webmasters and site owners to:
What You Should Do
Final Takeaway
Google’s addition of 24-hour performance comparisons in Search Console makes it easier than ever to monitor site health and react quickly to changes. By providing rapid feedback on recent shifts, this feature helps users stay informed and proactive in managing SEO performance.
OpenAI is broadening its cloud infrastructure by incorporating Google Cloud alongside its longstanding reliance on Microsoft Azure. This marks a strategic pivot toward a multi-cloud architecture, allowing OpenAI to better manage soaring demand for AI computing power with increased flexibility and diversification.
What’s Changing
Why It Matters
Community & Market Response
What It Means for You
Final Takeaway
OpenAI’s addition of Google Cloud to power ChatGPT reflects a turning point in AI infrastructure strategy. In a space defined by exponential compute demand, diversifying cloud providers unlocks greater agility, stability, and scalability—signaling a maturing phase of AI deployment architecture.
With the latest core update now behind us, it’s a good time to review your site’s performance, identify patterns, and focus on long-term content quality. At the same time, the continued evolution of AI—both in how search engines operate and how models like ChatGPT are delivered—reminds us that adaptability remains key. Stay informed, stay agile, and keep testing what works as search and AI continue to converge.
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