It’s been a relatively calm week in the world of search and AI, but still one worth noting. Google introduced Query Groups in Search Console Insights, giving SEOs a smarter way to view query data, while Alphabet’s Q3 2025 earnings showcased how deeply AI is now woven into Google’s search ecosystem. And on a more personal note for the SEO community, SEORockstars prepares for its final run under Dori Friend’s leadership, closing a 14-year chapter that helped shape the SEO landscape as we know it.
Google has introduced Query Groups, a new reporting feature inside Search Console Insights designed to simplify how you view search-query data.
What It Does
Why It Matters
For SEO professionals and content strategists, Query Groups offers a higher-level view of what topics drive traffic rather than only granular keyword lists. That means you can:
Important Notes & Limitations
As Google continues refining Search Console’s reporting capabilities, Query Groups marks another step toward more AI-driven insights for SEOs and content creators. By shifting focus from individual keywords to broader search intent, it helps users understand patterns that matter most for strategy and growth. While still rolling out gradually, this update reinforces Google’s direction — making performance data smarter, not just bigger.
In the quarter ended September 30 2025, Alphabet delivered revenues of $102.3 billion, up 16 % year-over-year — the first time the company has surpassed the $100 billion mark.
CEO Sundar Pichai emphasized that the company’s “full-stack approach to AI” is translating into tangible gains across its core products.
Search & AI Highlights
Why It Matters for SEOs and Marketers
The results underline that search is still very much a growth engine — not only for Google’s core business but increasingly as a vehicle for AI-driven discovery and interaction. The growth of AI Mode and other generative features means that content creators and marketers will need to adapt to how search behaviour is evolving: more queries, more context, and potentially more non-traditional entry points. At the same time, Google’s deep infrastructure investments signal that the AI enhancements we’re seeing today are likely just the beginning of a shift in how search results are delivered, annotated and monetised.
Alphabet’s record-breaking quarter underscores how AI has become inseparable from Google’s search evolution. With growing adoption of Gemini-powered features like AI Overviews and AI Mode, Google is positioning itself not just as a search engine but as an intelligent discovery platform. As these capabilities expand, marketers and SEOs should expect continued shifts in how visibility, engagement, and user intent are measured — signaling that the next phase of search is already here.
The legendary SEORockstars Conference returns for its 14th and final year under founder Dori Friend, taking place January 16–18, 2025, with a VIP/Speaker Day on January 15 in Dallas, Texas. This intimate, no-fluff event has become a cornerstone of the SEO community, known for its deep insights, open collaboration, and unique “no-pitch” atmosphere.
Over the years, SEORockstars has built a reputation for real-world SEO revelations shared by the best in the business. With only about 60 attendees each year—25 of them being speakers, the event fosters rare access to industry leaders and innovators. It’s where names like Kyle Roof, Clint Butler, Ted Kubaitis, Michal Suski, Ezra Firestone, and many others first took the stage before becoming well-known figures in the SEO world.
This year will be especially meaningful as Dori passes the torch to new owners—veteran attendees committed to preserving the event’s legacy and its trademark small-group experience. Attendees can expect the same authentic, cutting-edge SEO content that has made SEORockstars the longest-running “all-SEO” conference in the world.
From its introduction of VIP/Speaker Day to its dedication to showcasing fresh talent and AI-driven innovation, SEORockstars has continuously shaped how the SEO community learns and connects. This final event marks the end of an era—and the beginning of a new chapter for the conference and the community it helped build.
If you’ve ever considered attending, this is the year to do it. Join Dori and the SEO legends she helped launch for one last unforgettable weekend of strategies, breakthroughs, and behind-the-scenes insights that you won’t find anywhere else.
Register now at SEORockstars.net — spots are limited, and this farewell event is expected to sell out fast.
Even in a quiet week, the industry reminds us that search never truly stands still. From Google refining how we understand data, to Alphabet’s continued AI-driven growth, and the upcoming farewell to one of SEO’s most iconic events — it’s a moment of both reflection and evolution. Stay tuned for next week’s updates as we continue tracking how these shifts redefine what it means to search, optimize, and innovate .
Get Our Most 7 Controversial S.I.A. Studies That Will Make Even the Most Advanced SEO Shake Their Head in Disbelief.
Plus we will alert you when we publish new tests to the public.
Obtenga nuestros 7 estudios S.I.A. más controvertidos que harán que incluso el SEO más avanzado sacuda la cabeza con incredulidad.
Además, le avisaremos cuando publiquemos nuevas pruebas al público.
Obtenez nos 7 études S.I.A. les plus controversées qui feront trembler la tête même les SEO les plus avancés d’incrédulité.
De plus, nous vous alerterons lorsque nous publierons de nouveaux tests au public.
Before you can receive free updates, link building strategies or SEO tips you need to confirm your email right now.
(It’s easy)
Just go to your inbox, open the confirmation email from the SIA, and click the link.
And that’s it!
PS: If you don’t see a confirmation email, please check your spam/junk or promotions folders. Sometimes the confirmation message ends up there by mistake.
