Author: SIA Team

By SIA Team
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August 13, 2025
Will a brand mention that serves as an implied link, also be enough to affect rank?
By SIA Team
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August 11, 2025
In a blog post on August 6, Liz Reid (VP, Head of Search) argued that AI features such as AI Overviews and AI Mode are driving more queries and delivering higher-quality clicks (people who do click stay longer and engage more), while overall outbound clicks to the open web remain “relatively stable” year-over-year. She also […]
By SIA Team
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August 6, 2025
Common SEO advice is that internal links are powerful. But are they really powerful? If so, how powerful exactly?
By SIA Team
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August 4, 2025
In a recent episode of Search Off the Record, Google’s Search Advocates John Mueller and Martin Splitt broke down SEO basics tailored for small businesses and developers. Designed as a non-technical introduction, the episode covers goal setting, content strategy, and when bringing in professional help makes sense. Here are the main takeaways from the episode: […]
By SIA Team
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July 22, 2025
What are the most important on-page factors in SEO that you definitely must include?
By SIA Team
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July 21, 2025
Google officially concluded the June 2025 Core Update on July 17, 2025, after nearly 17 days of intense SERP volatility. As with all broad core updates, Google’s goal remains clear—reward helpful, people-first, authoritative content, while demoting thin, low-quality, or misleading pages. This update has been impactful, reshaping the landscape of search results with noticeable shifts […]
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