Does the Amount of Pages Indexed Affect Rankings

SIA Team
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August 20, 2025
Will a larger page get a better rank?

AI in Organic Search: The “Search-Everywhere” Shift You Need to Know

SIA Team
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August 18, 2025
TL;DR AI is no longer just a SERP add-on—it’s becoming the interface for discovery across Search, browsers, vertical experiences (Finance, Flights), and even audio. Google says AI features are driving more queries and higher-quality clicks overall; independent studies show fewer clicks when AI summaries appear on a given results page. Both can be true, and […]

Do Brand Mentions As Implied Links Affect Rank?

SIA Team
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August 13, 2025
Will a brand mention that serves as an implied link, also be enough to affect rank?

AI Search and the Click Decline: What You Need to Know

SIA Team
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August 11, 2025
In a blog post on August 6, Liz Reid (VP, Head of Search) argued that AI features such as AI Overviews and AI Mode are driving more queries and delivering higher-quality clicks (people who do click stay longer and engage more), while overall outbound clicks to the open web remain “relatively stable” year-over-year. She also […]

Determining The Relative Strength Of An Internal Link

SIA Team
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August 6, 2025
Common SEO advice is that internal links are powerful. But are they really powerful? If so, how powerful exactly?

SEO for Small Businesses: Essentials from Google’s Search Experts

SIA Team
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August 4, 2025
In a recent episode of Search Off the Record, Google’s Search Advocates John Mueller and Martin Splitt broke down SEO basics tailored for small businesses and developers. Designed as a non-technical introduction, the episode covers goal setting, content strategy, and when bringing in professional help makes sense. Here are the main takeaways from the episode: […]

Critical On-Page Factors: Where should you place your keywords?

SIA Team
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July 22, 2025
What are the most important on-page factors in SEO that you definitely must include?

What To Do After A Core Update (Post June 2025 Core Update Edition)

SIA Team
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July 21, 2025
Google officially concluded the June 2025 Core Update on July 17, 2025, after nearly 17 days of intense SERP volatility. As with all broad core updates, Google’s goal remains clear—reward helpful, people-first, authoritative content, while demoting thin, low-quality, or misleading pages. This update has been impactful, reshaping the landscape of search results with noticeable shifts […]
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