Category: Off-Page SEO

By SIA Team
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September 15, 2025
Last week, we reported on Google’s update to the Search Quality Rater Guidelines, highlighting the addition of AI Overview examples and clarified YMYL definitions. In this week’s article, we take a step back and look at the bigger picture: what exactly are the Quality Rater Guidelines, how do they work, and why do they matter […]
By SIA Team
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September 1, 2025
Just last week, Google rolled out its August 2025 Spam Update , the latest in a series of algorithmic changes designed to detect and demote manipulative or low-value tactics in search results. Spam updates like this remind SEOs and site owners that staying aligned with Google’s evolving spam policies isn’t optional—it’s essential for long-term visibility. […]
By SIA Team
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August 25, 2025
What “Google Zero” means (and why publishers are alarmed) The Financial Times reports that publishers are mobilizing against a “Google Zero” future—where AI summaries and agentic features answer queries on Google, and far fewer users click through to the open web. The FT frames this as a structural shift: AI Overviews/AI Mode change user behavior […]
By SIA Team
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August 18, 2025
TL;DR AI is no longer just a SERP add-on—it’s becoming the interface for discovery across Search, browsers, vertical experiences (Finance, Flights), and even audio. Google says AI features are driving more queries and higher-quality clicks overall; independent studies show fewer clicks when AI summaries appear on a given results page. Both can be true, and […]
By SIA Team
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August 11, 2025
In a blog post on August 6, Liz Reid (VP, Head of Search) argued that AI features such as AI Overviews and AI Mode are driving more queries and delivering higher-quality clicks (people who do click stay longer and engage more), while overall outbound clicks to the open web remain “relatively stable” year-over-year. She also […]
By SIA Team
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August 4, 2025
In a recent episode of Search Off the Record, Google’s Search Advocates John Mueller and Martin Splitt broke down SEO basics tailored for small businesses and developers. Designed as a non-technical introduction, the episode covers goal setting, content strategy, and when bringing in professional help makes sense. Here are the main takeaways from the episode: […]
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