Category: On-Page SEO

By SIA Team
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August 18, 2025
TL;DR AI is no longer just a SERP add-on—it’s becoming the interface for discovery across Search, browsers, vertical experiences (Finance, Flights), and even audio. Google says AI features are driving more queries and higher-quality clicks overall; independent studies show fewer clicks when AI summaries appear on a given results page. Both can be true, and […]
By SIA Team
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August 11, 2025
In a blog post on August 6, Liz Reid (VP, Head of Search) argued that AI features such as AI Overviews and AI Mode are driving more queries and delivering higher-quality clicks (people who do click stay longer and engage more), while overall outbound clicks to the open web remain “relatively stable” year-over-year. She also […]
By SIA Team
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August 4, 2025
In a recent episode of Search Off the Record, Google’s Search Advocates John Mueller and Martin Splitt broke down SEO basics tailored for small businesses and developers. Designed as a non-technical introduction, the episode covers goal setting, content strategy, and when bringing in professional help makes sense. Here are the main takeaways from the episode: […]
By SIA Team
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July 21, 2025
Google officially concluded the June 2025 Core Update on July 17, 2025, after nearly 17 days of intense SERP volatility. As with all broad core updates, Google’s goal remains clear—reward helpful, people-first, authoritative content, while demoting thin, low-quality, or misleading pages. This update has been impactful, reshaping the landscape of search results with noticeable shifts […]
By SIA Team
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May 29, 2025
As Google Search continues to evolve with features like AI Overviews and AI Mode, content creators, SEOs, and publishers are being urged to rethink how they create and optimize content. In response to growing questions and industry shifts, Google has officially released updated guidelines to help website owners succeed in this AI-powered search environment—offering practical, […]
By Marie Aquino
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April 25, 2024
Do algorithm updates put you in a panic? Don't know what to do during a ranking update? Learn all about ranking updates straight from the Google Search team
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