If you’re reading this, you probably have an appreciation for tracking and knowing all of your various sources of traffic, whether they be organic, paid ads and, in this case, social media.
But…what’s the best way to measure your traffic sources?
Well, I’m not sure if there is one best way, but this news item is about one potential analytics platform, and it’s none other than Google Analytics 4 (GA4)
That tweet linked to an article by The Google Whisperer, titled, Google Whisperer’s Guide to Identifying Social Visits in Google Analytics 4.
GA4 Can Be Simple…Or Complex
It’s fairly easy to install GA4 on your site, and if you’re comfortable with HTML code, you can probably even do it yourself.
I won’t describe the process in detail (because there are so many tutorials that show you how to do so), but basically, GA gives you code (which you get from your account), and you add that code to (every page of) your site.
Your webmaster should be able to easily do this for you. If you use WordPress as your content management system, there are a number of plugins that make this very easy for you. (Just be weary of using too many plugins on your site, as that may tend to slow your site down.)
That’s part of the simplicity of Google Analytics, and for some, that may be all you need.
(If you love data, you can get as complex as you want. There can be many layers to GA4, and you can even combine it with other data sources to really get lots of data.)
You Can Get a Top-Down Traffic Overview
The article, Google Whisperer’s Guide to Identifying Social Visits in Google Analytics 4 gives you simple directions (with matching images) that show you how to see your main traffic sources.
“Half of My Marketing Works. I Just Don’t Know Which Half.”
And…that’s why it’s good to know your traffic sources, and which ones are major contributors to your overall traffic count. (By the way, that quote is a paraphrase of a statement you can read by clicking here.)
When you know which of your efforts are returning good results, you can relocate more effort toward those channels, and put less effort into the platforms that aren’t returning good results.
That’s how you take another step toward winning the marketing game.
Source: Google Analytics Twitter channel