If you’re reading this, chances are that you rely on some sort of Google property or service to give you data on some aspect of your digital marketing business. These properties can be Google Search Console, Google Analytics, and Google Ads, among others.
You’ve probably even used more than one of these services…separately. When you dive deep into your site’s performance, you may have Analytics open in one browser tab…Search Console open in another…and maybe another Google property in another tab.
So, back and forth you go, comparing a piece of data from one source to that of another source, trying to gain meaningful insight as you piece one piece of data with another, moving from tab to tab.
Well, you don’t have to move from tab to tab.
A recent Browser Media article was tweeted by Google. This article talks about something called blended data, which is basically blending (or compiling) data from different sources (Google platforms) to create a meaningful, holistic representation.
This is done in Google Data Studio.
What Google Data Studio Is
That’s Google Data Studio in two words. It’s currently a free offering from Google that allows you to better understand the bits of data that are gathered from different sources.
Google Analytics and Google Search Console…In One Browser Tab?
Well…not literally, but effectively, yes. That is, the one browser tab you’ll have open is Google Data Studio. You can set it to basically compile data from Analytics and Search Console, so that, at least for the moment, you’ll only need one tab open.
I haven’t even listed the specific data you can look at (such as active users/day and scroll depth), but trust me: the implications and potential insights are immense. You can basically discover things that, had you not had Data Studio, would require you to be a data enthusiast (which you probably are), spend a great deal of time uncovering, or be met with great strokes of luck.
There are insights hidden in your data, you just need to connect the dots so that your data (which looks isolated, sporadic and meaningless) can connect to other data to form a bigger picture.
To do that, Google Data Studio, with other Google services, is the place to start.
Source: Browser Media