When Google tweets about something that pertains to you, it’s usually good to–at least–read the tweet. Yesterday (October 13th, 2021), Google tweeted about a new video:
NOTE: From reading the comments on YouTube, this video is allegedly for an earlier version of Google Analytics, not the more recent Google Analytics 4.
Here is the video’s table of contents. (Each time stamp should open a separate browser tab/window.)
00:00 – Introduction
00:59 – Goal Selection
02:16 – Duration Type
04:46 – Pages/Screens per Session Type
05:57 – Event Type
08:03 – Destination Type
12:26 – Source/Medium Report
13:09 – Funnel Visualisation Report
15:36 – Source/Medium Required Field
17:33 – Summary
Why Goal-Setting Is Important
Well…Google Analytics does measure some default data, so it’s an okay start.
But come on…you want real success, right?
And how do you know if something’s successful?
Well, from a data perspective, you measure it.
And you do that by configuring goals. (That’s the start, anyway. Google Analytics can measure many, many data points, and it can be a very nuanced platform, but goals are one of the first places to start.)
And speaking of nuances, as you saw from the video’s table of contents (above), there are many aspects of goals that you need to take into consideration, such as duration, session, events, destinations, etc.
If you want to set goals right, you can start with the video featured above.
Source: Google Analytics Twitter channel