SEO Fundamentals

SEO Marketing Hub 2.0
SEO Fundamentals
What Is SEO?
OVERVIEW

Search engine optimization (SEO) is a crucial component for driving traffic to your website. According to recent industry research, Google accounts for 57.8% of all website traffic, while Facebook and YouTube generate only 5.2% and 4.8%, respectively. This underscores the importance of SEO in today's digital landscape.

To effectively utilize SEO, it's important to understand how search engines function, as well as the key ranking factors used by Google. Additionally, creating an SEO-friendly website is critical for optimizing your content and improving your search engine rankings.

To learn more about SEO basics, this page offers a comprehensive library of resources to help you get started.

What Is SEO?
A simple answer to the question: “What Is SEO?”. Includes lots of visuals and real life examples.
Search Engine Positioning
Learn everything you need to know about search engine positioning (and why it’s important for SEO).
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SEO vs. SEM
What’s the difference between SEO, SEM and PPC? And why does it matter for your marketing efforts? I give you a full breakdown right here.
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Search Engine Ranking Factors
Learn about the major ranking factors that search engines use to rank websites.
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SEO Best Practices
A list of 10 key SEO best practices with a focus on on-page SEO strategies.
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SEO Metrics
Learn exactly how to track your SEO efforts. Includes actionable info and lots of real-world insights.
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SEO Friendly Web Design
A thorough guide to making sure that your website design and development is 100% SEO-friendly.
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What Are SERPs?
Everything you need to know about “SERPs”, including what they are and why they’re important for SEO.
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