Content Optimization Strategies
LSI Keywords

Rich Snippets

I think you have heard this term from the previous articles about SEO and when we talk about SERPs that contain only ten blue links.

As we all know, the search engine results page has been developing every time you do a google search.

Today it includes a lot of a rich content type that includes knowledge graphs, featured snippets, carousels, product list advertising, and Google Ads are just a few examples that would enhance users search experience and user engagement.

With the current competition in SEO, whether commercial or organic search in every google search, ranking in SERP is not enough, in fact you need to make sure your listing maximizes its position.

This is where Rich snippets come in, it is a snippets in search results that you will find as a user especially when you do a search query such as product searches

It can help you improve your listing by grabbing more space and attention on the page, visually appealing search, making it stand out among other results especially if there's a high search volume.

Here is what you will read in this article:

  • What are Rich Snippets?
  • Why are Rich Snippets Important?
  • Best Practices
    • Choose a Rich Snippet Type
      • Reviews
      • Recipe Markup
      • Music
      • Product Markup
      • Organization
      • Top Stories
      • Video
      • Events (Snippets for Events)
    • Understand The Basics of Structured Data
    • Implement Structured Data With Schema
    • Test With The Structured Data Test Tool
    • What to Expect After Adding Rich Snippets
  • Conclusion

What are Rich Snippets?

Rich snippets are supplementary bits of information that can display below the meta title or description on a search listing.

For instance, evaluate star ratings, cooking times and calories on recipe results, or hours and locations on event listings.

Structured data markup used in the code on the page being listed causes these extra bits of information to display.

Rich snippets are used by Google to improve the SERP listing and deliver crucial information right on the SERP page.

A normal search snippet includes the following items:

  • Title
  • URL
  • Description
  • Date (not always)

While a rich snippet may include one or more of the following elements:

  • Title
  • URL
  • Description
  • Date information
  • Product Images
  • Product Reviews
  • Ratings
  • Price information
  • Name of the website
  • Icon of the website

Why are Rich Snippets Important?

Rich snippets or results stand out from the rest of the search results.

They have a much prettier appearance and provide users with more information just by looking at them.

This improves your site's exposure while also increasing your click-through rate.

Rich snippets have a higher click-through rate than standard snippets.

People prefer to click on the results that provide them with further information.

You'll obtain more traffic from a search result if the click-through rate of a snippet increases.

That isn't all, however.

Rich snippets will have an impact on your ranking in the long run.

Google will detect that people prefer your page to others as more people click on your result.

This shows Google that your page is a good match for that specific search, which will boost your ranks over time.

Best Practices

Let's look at how to get a rich snippet now that you've decided it's the way to go.

Choose a Rich Snippet Type

The first step is to figure out what kind of Rich Snippet you want.

You may then utilize Structured Markup to get Rich Snippets in the SERPs that are specifically suited for that type of Rich Snippet.

There are many different sorts of Rich Snippets.

However, many of them (such as flight information and books) are only applicable to a specific sort of website.

As a result, we'll concentrate on the eight most common varieties of Rich Snippets or type of snippet.


A star rating appears beneath the description in the review snippet.

Star rating can also be found in the knowledge panel.

Recipe Markup

Cooking time, ingredients, and even calories will be displayed using recipe markup.


The music rich snippet provides more details on the musician, such as their record label and musical genre.

Product Markup

Product markups show important details about your product, such as availability, price, and reviews. Ecommerce websites require these enhancements.


Aids Google in comprehending crucial information about a company (such as its address, logo, and contact information).

Top Stories

Allows a site to appear in the search results' "Top Stories" box. This only applies to websites that have been approved by Google News.


This pertains to video content embedded on your website and can be used to indicate the video's duration, license, production firm, and/or creator, as well as whether the content is suitable for children.

Videos on your page can't be "seen" by search engines.

As a result, video markup aids search engines in comprehending your video material.

Events (Snippets for Events)

This markup indicates crucial data about an upcoming event, such as the time, date, and venue.

Understand The Basics of Structured Data

Structured data markup must be integrated in your HTML for your website to be eligible for a rich snippet.

Without structured data markup, Google will have a hard time displaying your website in the rich results.

It should be emphasized, however, that having structured markup does not guarantee that it will appear as a rich card.

Implement Structured Data With Schema

What are structured data markup and schema? Search engines use schemas to figure out what the material is about in search result snippets.

Webmasters can describe parts of their content to search engine crawlers using a set of standardized standards (called schemas) that all major search engines agreed upon.

This is accomplished by incorporating search engine-friendly tags (structured data markup).

Read What is schema markup for additional details and detailed instructions.

Other factors that influence the implementation of structured data include:

    • The search query must be rich snippet-friendly.

For some search query, Google does not display rich snippets. It is dependent on the user's search criteria, location, and device in a google search.

    • Data that is structured must be correct.

You will receive a Google Penalty if you try to deceive Google by submitting structured data that does not accurately match the website content.

    • Implementation is correct.

Your markup code must comply with Google's specifications.

    • Google Webmaster Guidelines should be followed.

Google will not display snippets for spammy or untrustworthy websites.

  • Some functionalities are available only on AMP pages.

The majority of websites use markup for structured data type.

Because Schema is supported by all of the main search engines, this is the case (including Bing). And, as you'll see in a moment, it's quite simple to set up.

All you have to do is go to and look for the markup you want to utilize and use the instructions on that page to markup your content.

Structured Data is also well documented on Google.

Google's stuff, if you are going to ask me, is easier to understand for non-developers.

It's entirely up to you how you implement Structured Data code on your website.

There are plenty of plugins to pick from if you use WordPress:

Microdata or RDFa are two options for adding Structured Data Markup without the usage of a plugin. However, I strongly advise you to use JSON-LD.

Because JSON-LD is the simplest approach to add Structured Markup to your page, you should utilize it.

Check the image below and compare it to the image above.

Test With The Structured Data Test Tool

The final step is to double-check that your Structured Data is configured appropriately.

Google has released an amazing tool called the Structured Data Testing Tool.

Even if you have everything set up perfectly, there's no guarantee that Structured Data will result in Rich Snippets.

In fact, Google explicitly states this in their documentation:

What to Expect After Adding Rich Snippets

The use of structured data markup on your site will not immediately result in Rich Snippets being displayed for your blog post by the major search engines.

Google, in particular, will examine and evaluate your markup before displaying richer results.

It has been noted that there's a pattern in how Google reacts to the introduction of structured data markup across many implementations:

  • Google does not begin to analyze new markup until 10 to 14 days after it is first used on a website.
  • If everything looks to be in order, Google will begin to display Rich Snippets for certain (but not all) pages, but they will vanish after around 5 days.
  • Some Rich Snippets will resurface a few days later, either for the same set of pages or for a new set. This might be done multiple times.
  • If Google's repeated analysis and assessment did not uncover any problems, you will be rewarded with (semi-permanent) Rich Snippets throughout your site after about 8 weeks.

This loop frequently perplexes site operators, who then resort to "tweaking" their implementation, causing extra delays.

Benci's observations suggest that you should install the markup and wait around two months for the full results to appear before making any changes to the markup.

Finally, a clarification of the word "semi-permanent" as used above: while the major search engines embraced Rich Snippets more than two years ago, they are still tweaking how they are implemented to assure the best final result.

This means that Rich Snippets will not be used to display all of your results, and what does and doesn't appear will change over time.

This is most apparent right now with the way Google shows Authorship, which was first introduced in 2013 but has since undergone multiple adjustments.

Similarly, Google has begun to punish sites that are found to be abusing Rich Snippets, with the following notification:

"Markup on some pages on this site appears to use techniques such as marking up content that is invisible to users, marking up irrelevant or misleading content, and/or other manipulative behavior that violates Google’s Rich Snippet Quality guidelines."

You don’t need to worry if you always take an ethical approach to your website and SEO, you probably have very little to worry about, knowing that short-term successes rarely lead to long-term advantages in SEO.


Rich snippets are wonderful for getting more attention and clicks, but bear in mind that the structured data behind them is part of a much larger picture.

The Knowledge Graph is built using structured data from Google.

This is what makes Google's search results more relevant, and it also feeds other SERP elements like Knowledge Panels.

Understanding how the Knowledge Graph works and how to leverage it is an essential SEO skill to have now and in the future.

More Topics