TikTok has released new data that demonstrates how brands can benefit from incorporating more organic content into their marketing strategy if they primarily post paid ads.
Ads can be an effective way for brands to gain thousands of views on TikTok quickly. Though advertising alone may not be enough to convert those views into conversions.
According to TikTok's data, users are unlikely to be won over solely by advertisements. They want brands to publish organic content alongside paid and sponsored content.
"An Always Engaged strategy combines organic and paid content while leveraging creators to help brands achieve specific business objectives."
This integrated approach enables brands to be dynamic, engaged, and active on the platform, increasing brand love, recall, and resonance." Tiktok said.
It has been claimed that posting a mix of organic and paid content on TikTok has the potential to accelerate results for the user’s brand.
When a brand publishes both organic and paid content, users are more receptive to advertising. Ads are less intrusive when strewn throughout a mix of organic posts, and they have a greater impact, and when users see two or more pieces of content from a brand on TikTok, their awareness and relevance increase.