Educational YouTube videos are getting added metadata in the description, to describe the content further and to help users decide if the video fits their needs. The added metadata includes the type of video, the educational level, academic system, exam, course, or standard.
Why is it important, you ask? This is because this metadata will be added to the search results in order to help viewers decide if the content meets their needs.
As of this time, the added metadata for educational content has been rolled out to all English language educational videos.
YouTube is a great platform for brand awareness and to drive traffic to your site. It is also a good backlink source that you can use and based on our testing, links from the YouTube videos can affect rank.
If you are not yet on the platform, we recommend setting up a channel for your business.
With the introduction of the added metadata for educational videos and how it is useful for search, it can be useful to create educational videos for your business, market, and niche.
Aside from sharing more knowledge about your business, what you do, and any information about your market, optimizing your channel and YouTube videos, plus the added metadata can help you rank in search and gain more traffic to your site.
It’s an additional avenue to help you grow your business that is definitely something that you should be looking into.
We have a couple of articles on YouTube that you may be interested in, to get you started. Check them out:
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