Automation and Hyper-automation Continue to Emerge as Digital Businesses Look to Grow

Gain insight into how hyper-automation can help several different tools work together...seamlessly.
SIA Team
July 14, 2021

Gain insight into how hyper-automation can help several different tools work together…seamlessly.

2 articles recently hit the news on TechCrunch, and both of them had similar themes: automation (or it’s emerging counterpart, hyper-automation).

In 5 advanced-ish SEO tactics to win in 2021, one tactic was to use content-generation tools for task automation. With automation and the right process, the time to create a piece of content, such as an article, can be reduced to a fraction of that time.

The second article introduced (to me, anyway) a term that takes automation to a new level: hyper-automation.

This second article is titled Build a digital ops toolbox to streamline business processes with hyper-automation. From reading what I could, it seems that hyper-automation is the result of the optimized use of a number of automation tools. (So, basically, using one such tool is automation; using more than one automation tool within a streamlined process is hyper-automation).

As digital marketers, we already have tools that take some of the tedium out of market research, keyword research, ad tracking, content generation, and other aspects of our business.

As these tools continue to advance, and as new ones are released, these tools will have automated settings, thus continuing to establish automation.

And for hyper-automation?

Well, with something like Zapier, you can combine the functions of more than one tool into a streamlined process. If you’re not sure what it is, Zapier can be thought of as a command centre that interfaces with the APIs of several second-party tools.

You can use Zapier to set up an optimized flow process (think of a flow chart), such that when task (or function) A is executed with tool A, Zapier ensures that task (or function) B is executed with tool B, that task (or function) C is executed with tool C, and so on.

That’s hyper-automation (or, at least my conception of it).