The three search engine CEOs laid out ten guidelines in an open letter published on July 5, 2022 to make it easier for internet users to choose their primary search engine.
“Choice screens and effective switching mechanisms are crucial tools that empower users and enable competition in the search engine and browser markets. Without strict adherence to both clear rules and principles for fair choice screens and effective switching mechanisms, gatekeeping firms could choose to circumvent their legal obligations.” the executives state in the letter.
The letter, which is signed by Corinne Lejbowicz, president of Qwant, Christian Kroll, CEO of Ecosia, and Gabriel Weinberg, CEO of DuckDuckGo, advocates for a set of 10 “common sense” guidelines that will enhance online user experience.
According to the given guidelines, users should be presented with a selection screen for search engines, web browsers, and virtual assistants while using a platform for the first time. Additionally, they want that these displays be presented on a regular basis, whenever “customers are considering changing essential services, and major software updates can reset or impact gatekeeper-controlled search and browser default settings.”
Additionally, it emphasized that switching services should be universally applicable, widely indicated as top-level settings, and cost nothing.
On the same day that the European Parliament passed the Digital Services Act, the publication, titled “10 Principles for Fair Choice Screens and Effective Switching Mechanisms,” was made available (DSA).
By adopting a new standard to hold prominent online platforms, or gatekeepers, accountable for illegal and harmful information, this ground-breaking political accord seeks to protect consumers. Google, Meta, and Twitter are among the companies listed as gatekeepers.