If you want to know how you can expand the reach of your YouTube channel, closed captioning is possibly one way to do that.
About 4 days ago (December 2nd, 2021), the YouTube Creators Twitter channel had a tweet about reaching an international audience:
That tweet linked to a page titled, Expand Your Reach Globally With Translation Tools.
That tweet linked to a video, titled Reach More Viewers with Captions ft. Jessica Kellgren-Fozard.
So, basically, the more people there are around the world who can consume your video–even if only in text, as with captions–the better.
As Jessica kellgren-Fozard, who herself is deaf, says:
“Captioning is a process of displaying text on a screen. Be that a video screen, a television or some other kind of visual display in order to provide additional or interpretative information.
Open captions, like the ones you see in the cinema, cannot be turned on or off by the viewer, but closed captions, which are the ones you’ll find in a YouTube video, can be.”
There are many ways to expand your YouTube channel, but closed captioning is one way to do so.
Source: YouTube Creators Twitter channel