In a recent update, Google Ad Manager received eight changes and tweaks, including integration with Google Analytics 4 (GA4), optimized pricing, and more.
In addition, Google provides details on four upcoming Ad Manager updates.
As of this week, the following updates are available in Google Ad Manager as well as an overview of what’s coming up shortly; PPID TTL extension”: The time-to-live (TTL) of the publisher-provided identifier (PPID) is increased from 90 to 180 days, Optimize pricing is an increase auction floor prices to more accurately reflect the value of your inventory. By default, this option is enabled, next is the Facebook rebrand where it reflects the company’s rebrand, ‘Facebook’ is changed to ‘Meta’ throughout the Ad Manager.
Another update is the Block ad experiences where “Allow video ads” has been replaced by “Block non-instream video ads, then Google has completed the SupplyChain Object for MCM Manage Inventory publishers while Google Analytics 4 is a GA4 web data integration with Google Ad Manager is now in open beta.
For both reporting and data transfer, more granularity has been added to the “Bid rejection reason” and WebView API for Ads is now available to assist app developers in unlocking the monetization potential of WebView content.
Meanwhile, users of Google Ad Manager can expect the following updates soon on active view measurement, app-ads.txt, and query migration.
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