Now that custom conversion value criteria can be established, businesses utilizing Google Ads to promote in-store visits have more control over smart bidding.
Users can now increase their bid for ads intended to drive in-store purchases at a physical location. Also, businesses can specify the value of a conversion goal using conversion value rules and spending is optimized by smart bidding around the business’s established values.
They can explore these updates through entering into their Google Ads account and going to Measurement > Conversions > Value rules, they can configure conversion value rules, then click create conversion value rule and complete the necessary fields.
The ability to establish conversion value rules for offline vs. online sales is now ideally suited for use. Users can also establish limitations on store visits or transactions based on audience, device, or geographic factors.
Meanwhile, users can give one campaign that promotes store visits a higher value than the other if they’re running two campaigns for that purpose.
“You can set store visit or store sales default values at the campaign level: You could set your store visit value at $100 for campaigns promoting big ticket items and at $10 for campaigns promoting lower price or low-margin products,” Google said in their blog post on August 30, 2022, Better control over Smart Bidding with new levers to value store visits and store sales.
Prior to this upgrade, Google Ads treated all conversion actions identically when applying conversion value criteria. Users can choose the conversion values at the campaign level in addition to specifying particular conversion values for customer visits and transactions.
Google points out that it is releasing this functionality just in time for the holiday season, when retailers typically see a change in in-store sales.
Before you can receive free updates, link building strategies or SEO tips you need to confirm your email right now.
(It’s easy)
Just go to your inbox, open the confirmation email from the SIA, and click the link.
And that’s it!
PS: If you don’t see a confirmation email, please check your spam/junk or promotions folders. Sometimes the confirmation message ends up there by mistake.
Obtenez nos 7 études S.I.A. les plus controversées qui feront trembler la tête même les SEO les plus avancés d’incrédulité.
De plus, nous vous alerterons lorsque nous publierons de nouveaux tests au public.
Obtenga nuestros 7 estudios S.I.A. más controvertidos que harán que incluso el SEO más avanzado sacuda la cabeza con incredulidad.
Además, le avisaremos cuando publiquemos nuevas pruebas al público.
Get Our Most 7 Controversial S.I.A. Studies That Will Make Even the Most Advanced SEO Shake Their Head in Disbelief.
Plus we will alert you when we publish new tests to the public.
