According to Google Ads, Ad Extensions give more information about your business and with it, advertisers can see a 20% increase in click-through rate, on average, when 4 site links are shown in their search ads.
In order to deliver more engaging ads, Google is rolling out improvements to make sitelinks, callouts, and structured snippets easier to manage.
Starting mid-March, automated extensions will be eligible to show alongside manually-created extensions.
Previously, when you opted in to automated extensions, Google Ads will create the extensions and show them with the ad if they predict that it would improve performance. Dynamic sitelinks, dynamic callouts, and dynamic structured snippets were not eligible to show with the ad if you have manually created sitelinks, callouts, and structured snippets. As an example, if you have two manually-created sitelinks, Google Ads can now also show two dynamic sitelinks as well, showing four in total, thus increasing the chances of your ad getting clicks.
You will also be able to view reporting on these automated extensions, at an individual level in the Extensions page of Google Ads. The reporting function will make it easier for you to review and manage the extensions that Google Ads creates automatically, on your behalf. You have the option to pause or remove the automated extensions.
Note that you have to opt into automated extensions in order to have the feature activated.
For more details on this upcoming release, check out the Google Ads Announcement here.
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