Is Google AMP a ranking factor?
During a two-question discussion that Google’s John Mueller was having with a participant, John was asked about AMP:
“Am I wise in converting to AMP pages for everything, or is that a silly move at this point?”
This was asked during the English Google SEO Office-Hours From November 26, 2021, and the video below has been queued to the appropriate time when the question was asked (8 minutes, 31 seconds).
John’s response was:
“I think, in general, that's fine. AMP is a fairly fast framework. You can also make fast websites outside of AMP. So it's not something where I would say moving to AMP is a requirement if you want to make a fast website. Depending on the kind of things you have available, sometimes you can make really fast websites even with a standard WordPress installation.
“So that's one thing to keep in mind. The other thing is the Page Experience update is generally quite a subtle update. It's not something that would kind of--or shouldn't--make or break a website. So if you saw a significant drop in traffic from search, I would not assume that it's purely due to kind of you having a slower website.
“So that's kind of the one thing there.
“I just want to kind of mention that ahead of time. Because it's easy to sink a lot of time and money into making a faster website. And sometimes there are bigger problems on a website than just speed.”
So, the way I put it, speed is a ranking factor (albeit, maybe a small one), and AMP pages are usually fast, so there’s a direct correlation there. But as for whether Google’s AMP is a direct ranking factor, as in, if AMP alone will increase your rankings, I’d say no.