Once you get past the learning curve of any of its multitude of features, Google Analytics can be a great asset to have.
If you know how to use it properly, it can be a source of data that you can use to steer the course of your marketing and advertising efforts.
But it can also be time-consuming, especially if you don’t have a report template.
Well, there’s a time-saving solution to having to log into Analytics and navigate to each data point you need: email reports.
A Little Note
While doing some research for this article, I came across another article that suggested that you may need a premium Analytics account for this feature to work.
That said, I didn’t see that mentioned in this article, which is linked to from the tweet above: How to Create Scheduled Emails in Google Analytics: A Step-By-Step Guide by Djordje Cvijovi.
As its title implies, the article gives you step-by-step instructions for scheduling emails to arrive in your inbox, or that of a client.
Good for Privacy, Good for Clients
In fact, that’s one great thing about this feature: you can set up so that your clients receive emails pertaining to their sites, and you can do this without having to give them access to your Analytics account.
This is a great negotiation, because if you manage a number of clients, it’s understandable that you wouldn’t want to risk breaching the privacy of one client just so that you can give access to another.
This way, you can control which clients have access to which campaigns, and how much they have access to, and the automated emails can be customized only to the specific client it pertains to.
Source: Google Analytics Twitter channel
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