Google Search critique blames the diminishing quality of results on targeted SEO content recently but Google rebutted this assertion today, claiming that in the last seven years, search has decreased the number of irrelevant results by over 50%.
The corporation has nothing to say about relevancy, including no specifics. Some argue that search engine optimization (SEO) is to blame for manipulating which results appear first, with those postings frequently of dubious quality and geared to generate page and ad views rather than presenting the best answer directly.
As a result, many have begun to include Reddit in their search queries in order to obtain results written by genuine people who know what they're talking about. Meanwhile, the amount of advertising that appears before legitimate non-sponsored postings has been noticed.
Meanwhile, Google stated that it adds several enhancements to Search each year, including over 5,000 in 2021, and that it conducts over 800,000 experiments and continuing quality tests.
Another intriguing statistic since 2015, there has been a 60% increase in natural language inquiries to Search. This is in line with Google's NLP capabilities developing so that people may use language that's closer to the way users regularly write and communicate.
Today, Search also released an update on its efforts to improve product evaluations by prioritizing in-depth, first-person information, which includes giving to prioritize in-depth, first-person content and including product comparisons.
In a Q&A with Search Liaison Danny Sullivan, Google mentions internal measures based on quality rater data. These Quality Raters are based all across the world, but they follow Google's requirements (PDF).