By integrating the Google tag with Google Ads and Google Analytics, Google is making it simpler to apply it across an entire website.
“As your digital presence grows, it can be easy to miss pages or overlook new site sections. With the new Tag coverage summary, you can quickly determine whether your Google tag has been implemented on all of your website pages,” Google said in their latest blog post on October 5, 2022.
Now, Google is introducing new features that make the setup easier and provide users more insight into a site’s measurement coverage.
Google introduced a single, reusable Google tag in August to make managing sitewide tags for advertisers easier. It is said that without altering the code of a website, the Google tag enables advertisers to do more across various Google products and accounts.
“For customers using popular content management systems or website builders, you’ll now be able to install a new Google tag across your website without making manual changes to the site code,” Google said.
Google said that users can reuse their existing gtag.js implementation or when they create a new Google tag to deploy without making any changes to their website code.
“You can do this directly in your CMS within the Ads and Analytics account setup flows. CMS instructions are shown on your installation screen for the following platforms that are integrated with the Google tag,” Google said.
Meanwhile, Google said that it’s more crucial than ever to make sure users have a solid measuring foundation because there is so much at stake when it comes to performance and privacy.
Google claims that these new features make it simpler to set up and maintain user’s tagging infrastructure within the product interfaces they are currently accustomed to.
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