Google Introduces “the New Analytics 360” (Beta)

If you’ve wanted enterprise-level Google Analytics, this may be what you’ve been waiting for…
SIA Team
October 8, 2021

Yesterday (October 7th, 2021), the Google Marketing Platform Twitter channel had one of the more interesting tweets I’ve seen recently:

Wow! A new Google Analytics? (Well, maybe not fundamentally different, but seemingly far more scalable, with enterprise-level capability).

Experiencing the Pains of Growing a Company? 

For some business owners, growing a company can, on paper, be good–and it usually is. However, there are some pains, or limitations that you have to deal with: needing more office space, more bandwidth, more team managers…and on and on.

From the perspective of using digital tools, I’m sure you know that there are many tools that are great, but may not have been designed with the growing company in mind. 

For example, some tools may have limitations on scalability, how many users you can have (otherwise, you pay for more users), and–this is the big one–may not have the customizations you’d like to see. 

Well, the good news is that, with Google Analytics, that’s changed (or hopefully, is going to, as Analytics 360 is currently in beta).

Want to Give Limited Access to Multiple Teams? You Can.

As you grow, you may have multiple teams of varying aims and objectives, and those teams may need access to certain types of data–but not other types of data.

Without going into too much detail, you can basically create sub-properties, each measuring a certain defined data set, and assign those sub-properties to specific teams. 

Want to Give User Roles to a Third Party, While Limiting Their Ability to See Your More Confidential Data? You Can.

This is a key one.

Let’s say that you’re in partnership with a third party, or have a client with whom you’d like to share some of your data.

Emphasis on the word some. 

Of course, you probably don’t want to share all your data with that third party. You probably don’t want them to see data about your revenue or traffic. But conversions…you decide that’s fine. They can see that data. 

If that’s what you want, that’s what you can do. 

Continuous Intraday Data

It’s Black Friday, and with the increased shopping frequency, data comes in faster, and therefore, insights can begin to emerge much quicker.


You see that you need to make a quick change (and of course, monitor it).

Well, since data continues to come in (the data is up to an hour old), So, you can make changes within the hour, and measure from there. 

If this sounds appealing to you, you may wish to read the blog post titled, 

Introducing the New Analytics 360

Source: Google Marketing Platform Twitter channel