Google Releases The August 2023 Core Update

Google has released the August 2023 core update, which is the second core update for this year. It is expected to complete roll out in two weeks.
Marie Aquino
August 23, 2023

Google has announced that they have released the August 2023 core update. According to them, they will update the ranking release history page once the roll out has been completed. There were not much details provided but based on previous updates, this could last another 2 weeks to roll out.

This August 2023 core update is the second core update of this year, with the first core update released on March 15.

As a refresher, what is a core update?

Core updates are designed to ensure that Google Search is delivering on their mission to present helpful and reliable results for searchers. Core updates happen several times a year and in this type of update, Google makes significant, broad changes to their search algorithms and systems.

According to Google, there is nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how their system assesses content overall. This does not mean that pages affected have violated spam policies or have been subject to manual or algorithmic actions.

In a core update, pages that were previously under-rewarded may do better in the search results.

According to the search documentationon on core updates:

“One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2021. A few years later in 2024, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before. The list will change, and films previously higher on the list that move down aren’t bad. There are simply more deserving films that are coming before them.”

What To Do If You Have Been Affected By A Core Update?

If you have experienced a drop in rank after a core update, Google suggests focusing on ensuring that you offer the best content that you can, as this is what the algorithm seeks to reward. Check out Google’s guidelines on how to create helpful, reliable, people-first content for guidance on what type of content Google rewards and for some questions to ask yourself in assessing the content that you have on your site.

A content audit would also be helpful. Look at your site and the pages that you have, which pages have been impacted and for what type of searches? Doing a content audit will help you understand why particular pages may have dropped, what pages have been rewarded, and if there may be other pages on your site that can perform better for particular searches.

With regards to how long it takes to recover from a core update, assuming improvements have been made, changes may not be felt until the next core update is released. However, Google does release different types of updates constantly, and some are not always announced. When these are released, they may cause content to recover if the improvements are warranted.

Keep in mind though that improvements aren’t a guarantee for recovery, nor do pages have any static or guaranteed position in search. If there is more deserving content, then that content will continue to rank well in their system.