Do you use Google Ads combined with Google Analytics to try to track your ad performance?
If yes, that’s good.
But, you might be missing out if you’re not doing one of the following :
either auto-tagging or manually tagging URLs (auto-tagging is generally more preferred).
That’s according to a Google Ads help page that’s linked from a Google Analytics tweet:
The reason why, if you don’t do auto-tagging or manually tag URLs, you might be missing out is that Analytics won’t import data from Google Ads.
Google Ads lets you see data pertaining to the clicks on your ad.
By using auto-tagging, that data is sent to Google Analytics, where you can see what happens after the click to your site.
So, with Ads and Analytics data shared by auto-tagging (or, in rare cases, manual tagging of URLs), you can get a more connected picture of click cost and how your ad spend eventually converts.
The rare cases where you may not be able to do auto-tagging is if your server or website configuration is done in such a way that your site doesn’t allow arbitrary URL parameters. In those cases, manual tagging may be the solution.
For more information, including how to go about doing this, be sure to read the Google Ads help article titled, Tag Your Google Ads Final URLs.
Source: Google Analytics Twitter channel
Before you can receive free updates, link building strategies or SEO tips you need to confirm your email right now.
(It’s easy)
Just go to your inbox, open the confirmation email from the SIA, and click the link.
And that’s it!
PS: If you don’t see a confirmation email, please check your spam/junk or promotions folders. Sometimes the confirmation message ends up there by mistake.
Obtenez nos 7 études S.I.A. les plus controversées qui feront trembler la tête même les SEO les plus avancés d’incrédulité.
De plus, nous vous alerterons lorsque nous publierons de nouveaux tests au public.
Obtenga nuestros 7 estudios S.I.A. más controvertidos que harán que incluso el SEO más avanzado sacuda la cabeza con incredulidad.
Además, le avisaremos cuando publiquemos nuevas pruebas al público.
Get Our Most 7 Controversial S.I.A. Studies That Will Make Even the Most Advanced SEO Shake Their Head in Disbelief.
Plus we will alert you when we publish new tests to the public.
