If you’re a numbers person or you like big data, and you’d like to potentially play an instrumental role in the growth of a business, then Analytics Academy, which is a series of courses based on Google Analytics, might be of interest to you.
Analytics Academy currently has 5 courses in its catalogue, and is hosted on the Google Skilshop platform.
These 5 courses are:
Google Analytics Individual Qualification
This is an intermediate-level course that’s ~3.5 hours in length. It presents the student with basic and advanced topics pertaining to Google Analytics.
A few topics covered include: principles, data collection, metrics, and reports.
Discover the Next Generation of Google Analytics
You probably know that Google Analytics 4 (GA4) is the next generation.
In this course, you’ll learn about GA4, how it’s a significant iteration above and beyond previous versions of GA, and of course, learn how to set it up for a business.
Upon completion of this course, a person should be able to do a number of things, such as navigating around GA4 and its properties, how to use GA to meet measurement needs, and know the differences between GA and Universal Analytics properties.
Achieve Tagging Excellence
If you’ve heard of Google Tag Manager, but it seemed overwhelming, this may be the place to start.
Tagging can be very valuable, if you’re willing to spend time to learn it, and this may be the place to do so. With properly done tagging, you can improve your ad measurement, determine which dynamic tagging solutions are best, and do a number of basic tasks.
Google Marketing Platform Academy: Analytics 360
This course is more focused on creating better customer experiences. Google Product Experts show you how to use the data you gain, glean insights from those data, and then, take action on those insights. This can lead to a number of things, such as improved conversions, better understanding of your audience, better data collection…the list is almost endless.
Use Google Analytics to Meet Your Business Objectives
This course teaches you how to do what it’s title implies. Basically, you’ll find out what can be measured (or needs to be measured), set up GA4, collect data, gain some insights, and be able to decide what to do next.
With these courses at your side, you have a good chance at acquiring all the skills you need to become highly proficient at Google Analytics. There are also certification exams you can access.
Source: Google Analtyics Twitter channel