Google’s Search Generative Experience, Now Open

Google has opened up access to Search Labs, their new program that provides access to early experiments from Google, including the Search Generative Experience.
Marie Aquino
May 28, 2023

Google has announced that they have started opening up access to Search Labs, their new program that provides access to early experiments from Google.

One of the early experiments available in Search Labs is the Search Generative Experience. Also known as SGE, the search generative experience brings the power of generative AI directly into Google Search, helping users quickly find and make sense of information. This experiment allows testers to provide feedback on the new generative search experience, so the team can incorporate those feedback and improve the search experience over time.

Once you’ve received access, “the new generative AI powered Search experience will help you take some of the work out of searching, so you can understand a topic faster, uncover new viewpoints and insights and get things done more easily. So instead of asking a series of questions and piecing together that information yourself, Search now can do some of that heavy lifting for you.”

Here are three ways on how the new generative AI experience can make search simpler:

Get up to speed on a new or complicated topic

Maybe you’re starting to map out a decision that you’d typically need to break down into smaller parts, like “Learning ukulele vs guitar.” Search will provide an AI-powered snapshot so you can get help understanding what factors to consider. Another example: If you’re curious to learn more about starting your own company, try looking up “Benefits of incorporating your business before freelancing.” You can quickly get the lay of the land, and then dive deeper with links to articles.

Uncover quick tips for your specific questions

Sometimes you have a very specific question in mind, in which you’d benefit from seeing a variety of content from across the web. If you find your favorite old sweater in the back of your closet but quickly realize it needs some freshening up, search for “How to get an old coffee stain out of a wool sweater?” Or if you’re getting ready for an international trip, but need to make sure your documents are up to date, search for “How can I renew my passport quickly?” Now you can easily find pointers for the key info you need to know, or see a range of options available and take the next step with help from the web.

Discover a range of products and things to consider while shopping

Say you’re looking for removable wallpaper to spruce up your rental. Simply search for “Peel and stick wallpaper for kitchen” to learn about important factors, like if it’s easy it is to remove, and get a list of stylish options, including price, customer ratings and links to purchase. Or try searching for “Bluetooth speaker for a pool party” to see important considerations for that environment, like water resistance and battery life, and a host of options to choose from.

To explore further, you will see an option to “ask a follow-up question” or select a suggested next step, that will take you into a conversational mode.

According to Google, this is their first step to adding generative AI to seach and that they will be making updates and improvements to it over time.

Other experiment available for testing in Search Labs are the Code Tips and Add to Sheets tests.

Code tips uses the power of large language models to provide pointers for writing code faster and smarter. You can ask how-to-questions related to a specific set of programming languages (C, C++, Go, Java, JavaScript, Kotlin, Python, TypeScript), tools (Docker, Git, shells), and algorithms.

Add to Sheets helps insert a search result directly into a spreadsheet and share with friends. It’s a research companion for planning a trip and adding info to your itinerary, or keeping track of other information you’ve found on Search.

If you have already signed up for the waitlist at, you will be notified through email when you can start testing the experiments in Search Labs. As of now, access is only available in the U.S.

If you want to sign up to these experiements, tap on the Labs icon in the latest version of the Google app or on the Chrome desktop to sign up. You can also visit the last site to check your waitlist status.

Read more on the announcement here.