LinkedIn’s new centralized platform should make it easier for large enterprises and agencies to manage multiple assets.
LinkedIn announced the launch of Business Manager today. The new Business Manager is a centralized platform designed to make managing people, ad accounts, and business pages easier for large companies and agencies.
A platform that is centralized. Business Manager will attempt to simplify how marketers manage their accounts by making Campaign Manager and Pages options easily accessible from a single location.
LinkedIn Business Manager provides the following; The central dashboard allows you to view and manage teams, ad accounts, pages, and business partners, management and control of administrative tasks such as permissions and billing are simplified and matched Audiences can be shared and updated across ad accounts.
“We built Business Manager with you, our B2B customers, in mind to help you maximize efficiencies, so you can create and execute engaging campaigns that cut through a crowded market with no added cost. Early test customers, like GroupM Canada, Merkle B2B, VMware and Xero, saw immediate value from the platform, and we’re excited to make LinkedIn Business Manager publicly available to marketers across the globe in the coming weeks.” Gyanda Sachdeva, LinkedIn’s VP of product management said.
As of today, no certain information yet on when it would be launched.
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