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Microsoft Advertising Now Serving 29 Countries

With this expansion, Microsoft Advertising has nearly doubled the number of available markets in which you can advertise and they are not stopping at that.
Marie Aquino
February 15, 2022

Microsoft Advertising is on a roll with their expansion and has announced that they have now launched in an additional 29 countries across Europe and Africa, bringing advertisers access to new audiences and reaching consumers in 19 new languages.

The 29 countries include Albania, Andorra, Bosnia, Bulgaria, Croatia, Cyprus, the Czech Republic, Estonia, Greece, Hungary, Iceland, Latvia, Lichtenstein, Lithuania, Luxembourg, Malta, Monaco, Montenegro, North Macedonia, Poland, Portugal, Romania, San Marino, Serbia, Slovakia, Slovenia, South Africa, Turkey, and the Vatican City.

These languages are now also supported: Albanian, Bosnian, Bulgarian, Croatian, Czech, Estonian, Greek, Hungarian, Icelandic, Latvian, Lithuanian, Macedonian, Maltese, Polish, Romanian, Serbian, Slovak, Slovenian, and Turkish.

The following ad formats and products are supported in each new market:

  • Text ads
  • Responsive Search Ads
  • Dynamic Search Ads
  • Shopping Campaigns
  • Audience Targeting (age, demographic, location, device)
  • Remarketing
  • Dynamic Remarketing
  • Automated bidding (maximum clicks, maximum conversions, target cost per acquisition (CPA)
  • Target return on ad spend (ROAS))
  • Universal Event Tracking (UET)
  • Conversion Tracking

With this expansion, they have nearly doubled the number of available markets in which you can advertise. They are also set to launch in Latin America, the Middle East, Africa, and Asia this year.

To mark their milestone, they have expanded their Partner Program to include the Czech Republic, Poland, Portugal, and South Africa.

If you aren’t in Microsoft Advertising yet and are interested in signing up and getting started, sign up here .