A day after Google announces Bard, its answer to ChatGPT, Microsoft announces that they are releasing a new version of Bing and Edge, incorporating a more powerful version of ChatGPT and Microsoft’s new technology called the Prometheus Model.
According to Microsoft, there are 10 billion search queries a day, but it is estimated that half of them go unanswered because people are using search to do things it wasn’t originally designed to do. Search is great for finding a website, but for more complex questions or tasks, it falls short.
In the new Bing, Microsoft brings together search, browsing, and chat in one unified experience to deliver better searches, more complete answers, a new chat experience, and the ability to generate helpful content. It provides an improved version of the search experience by providing more relevant results, along with a sidebar that shows more comprehensive answers. Bing also reviews results from across the web to find and summarize answers.
As an example, you can get detailed instructions for how to substitute eggs for another ingredient in a cake you are baking right in that moment, without scrolling through multiple results. For more complex searches, Bing offers a new, interactive chat that empowers you to refine your search until you get the complete answer that you are looking for by asking for more details, clarity, and ideas.
The generative AI ability also helps provide helpful content such as in times when you need help in writing an email, creating an itinerary for a trip, preparing for a job interview, creating a quiz for trivia night, etc. Bing also cites its source so you can delve into them further and see the references for the content generated.
As for the Edge browser, Microsoft has added new AI capabilities with two added functionalities – chat and compose. In the Edge sidebar, you can ask for a summary of a report and get key takeaways, and then use the chat function to ask for further details. You can also ask Edge to compose content by giving it a few prompts to get started. According to Microsoft, Edge understands the web page you are on and adapts accordingly.
How are all these made possible?
Bing is running on the next generation Open AI large language model, more powerful than ChatGPT and is customized specifically for search. It takes key learnings and advancements from ChatGPT and GPT-3.5 – and it is even faster, more accurate, and more capable.
Microsoft has also developed the Prometheus Model, which is a proprietary way of working with the OpenAI model that allows them to best leverage its power. The combination of OpenAI and Microsoft’s technology provides more relevant, timely and targeted results, with improved safety.
In addition, Microsoft has applied the AI model to its core search algorithm which has led to the largest jump in relevance in two decades, making even basic search queries more accurate and relevant.
All these technology and advancements, building a new way to interact with search, browser and chat, for a new unified user experience.
The new Bing is available in a limited preview on desktop and users can go to Bing.com to try sample queries and to sign up for the waitlist. The preview will be scaled in the coming weeks and a mobile experience will also be previewed soon.
Microsoft’s announcement has a lot of people excited about the new technology and the future of search and it looks like it toppled over Google’s announcement from the previous day, with Google’s stocks down and Microsoft’s gaining traction.
Will Microsoft finally be able to catch up and topple over Google in its dominance in search? We’re excited to see how this all plays out and the improvements in search in the coming weeks and months.