A couple of days ago, a new article was published on one of Google’s blogs. This article, titled, Vow About That: It’s Wedding Season on Search.
Whether you’re considering proposing, or you’re in the wedding industry, this article may offer some romantic insight.
It talks about how the “proposal season,” at least as far as Google search is concerned, is in September.
We often think of this season as being around the winter holidays, New Year’s Eve, or Valentine’s Day, and while those may also be key times, again, September is the search peak.
(Granted, it’s entirely possible that people could be doing their proposal-related searches in September, and then finally, muster up the courage to do so during the holidays, New Year’s, or Valentine’s Day.)
Ever Heard of Google Trends?
While reading the preceding paragraphs, you probably wondered how the author knew about the times when certain searches (in this case, wedding-related searches) had their annual peaks.
You may have thought that maybe, since the article was on a Google blog, that the author had some insider stats.
But, I don’t think that’s the case, and that’s to your benefit.
It looks like the author used stats that were gathered from Google Trends.
The best way I can describe it is to say that Google knows what’s hot, and what’s hot now. That is, Google aggregates what are currently the most searched-for search terms.
As you scroll through the home page of Google Trends, you’ll find that the hottest search queries are listed.
If you’re aware of current world news, celebrity gossip, or the newest products, you might even look at the Google Trends home page and think, “Yes, of course people would be searching for that.”
Well, with Google Trends, you’re not just limited to news and celebrity gossip.
Google Trends is like a search engine, and in this case, you can use it to discover what are currently the most popular search terms pertaining to your industry.
Not only that, but you can sometimes see a multi-year graph.
That said, Google may not have data on every single search term, but it should have data on upper-level search queries for most industries.
In conclusion, if you want to find out which search terms are the most popular (or, look at an annual seasonal chart), Google Trends may be a great resource for your research.
Source: The Keyword Google blog