SEOIntel Weekly News Round-up (3rd Week of June 2024)

Just like that and we are already in the 3rd week of June, and just like that, we have a new algorithm update released this week – The June 2024 Spam Update – just three months after the last spam update in March. Read more about it and this week’s other notable SEO New below.
Marie Aquino
June 21, 2024

Just like that and we are already in the 3rd week of June, and just like that, we have a new algorithm update released this week – the June 2024 Spam Update – just three months after the last spam update in March.

Read more about it and this week’s other notable SEO news below:

Google Rolls-out The June 2024 Spam Update

Google has announced on Thursday the roll out of the June 2024 Spam update. The update is expected to complete in 1 week, quite faster than previous spam updates that can take 2 weeks.  

The last spam update was the March 2024 Spam Update, where they also released three new spam policies – Scaled Content Abuse, Site Reputation Abuse, and Expired Domain Abuse, with the site reputation abuse taking effect in May.

According to Google, their automated system that detects search spam constantly operates but they occasionally make notable improvements to how they work. When this is done, this is referred to as a spam update.

For example, SpamBrain is their AI-based spam-prevention system. From time-to-time, they improve that system to make it better at spotting spam and to help ensure it catches new types of spam.

Sites that are affected by Google’s spam policies may rank lower in search results or not appear in the results at all. Making changes may help a site improve if their automated systems learn over a period of months that the site has complied with their spam policies.

In the case of a link spam update (an update that specifically deals with link spam), making changes might not generate an improvement. This is because when their systems remove the effects that spammy links may have had, this means that any ranking benefit the links may have previously generated for the site is lost and any potential ranking benefits generated by those links cannot be regained again.

Check out Google’s Spam policies for more details on what sites and content Google considers as spam.

Google Publishes FAQs on AI Overviews

There has been a lot of news and reactions towards Google’s release of AI Overviews. Most of it not so favorable, which has prompted Google’s VP Head of Search, Liz Reid, to publish a blog post addressing some of the backlash on the feature a couple of weeks ago.

This week, Google has published an FAQ on AI Overviews with some of the most common questions they have gathered to help people understand the new feature and enhance the search experience.

Aside from the usual questions and answers on what AI Overviews are, its availability, how to get access, etc., the FAQ also answered questions on its accuracy, how to disable it, how to provide feedback, and more.

According to the blog post, with regard to accuracy, since Generative AI is experimental, the overviews can make mistakes. They are constantly improving its accuracy to ensure that it upholds Google’s Search quality guidelines.

As for the removal of it, unfortunately, it cannot be removed. It is a search feature, similar to Knowledge Panels, and can’t be turned off. However, there is the option to select the web filter to display only text-based links without other features such as the AI Overviews.

As for feedback on the AI Overviews generated, you could rate each overview with a thumbs up or thumbs down, share more feedback, or report a problem to provide more details.

Read more AI Overviews FAQs here.

SEOIntel Publishes Test 673: Boundless Leads Link Building Service

In this test, SEOIntel tests the link provider Boundless Leads, which is a service marketed as an AI-driven link-building solution. The objective for the test is to assess the validity of their claims and determine whether it offers genuine value for businesses seeking to improve their SEO performance.

SEOIntel members can access the write-up here (make sure you are logged in). Interested in the writeup? Check out seointel.com!