Ranking volatility has been reported in the past weeks and we’re up for another core ranking update, is this a harbinger of it? Is Google testing before rolling out? We can only wait and see in the coming weeks. Check out this week’s notable SEO news.
Search Engine Roundtable has reported that there has been search ranking volatility in the past two weeks, with the end of July seeing more movement than usual. Third party tracking tools have been showing some movement on a daily basis, with some site owners reporting drops and gains in their ranks.
Based on data from the past years, a core update is set to happen around this time of the year. We have previously reported that Danny Sullivan, Google’s Search Liaison, expects that we’ll see one in the coming weeks, but it is just now known yet when exactly it is set to roll-out. Updates are not scheduled as the ranking team makes changes, tests them, evaluates them, before eventually setting a launch date.
With all these volatility happening the past weeks, is it a sign of the teams’ testing and evaluation? Can we expect a core update in the coming week? We can only wait.
Hopefully, those who have been affected negatively in the last core update and other previous updates have made changes on their site and can see positive results once it rolls-out.
Reddit’s CEO, Steve Huffman, calls out Bing, Anthropic, and Perplexity for scraping content from Reddit without permission. He states that the companies should pay in order to continue scraping the site’s data.
According to Huffman, they’ve had Microsoft, Anthropic, and Perplexity act as though all of the content on the internet is free for them to use. Microsoft has been using Reddit’s data to train its AI and summarize its content in Bing without telling them. Reddit’s data has also been sold through the Bing API to other search engines.
He states – “Without these agreements, we don’t have any say or knowledge of how our data is displayed and what it’s used for, which has put us in a position now of blocking folks who haven’t been willing to come to terms with how we’d like our data to be used or not used,” Huffman said in an interview with The Verge.
In the beginning of July, Reddit escalated their fight against crawlers by blocking them in its robots.txt file. As of this time, the company has inked a content licensing deal with Google, which explains why Google is able to show Reddit threads in a lot of their results. Aside from Google, they also have an existing licensing deal with OpenAI.
With Reddit’s strong position against companies that scrape content for their generative AI, will the other companies start talks on content licensing deals? Will other companies, especially those in the publishing space, take a stand in protecting their content?
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