As the New Year approaches 2025, Google is reviving its Tag Assistant tool to improve tracking tag management for marketers. Additionally, Google Ads is set to launch a significant AI initiative aimed at transforming search marketing through advanced machine learning for better ad optimization. A recent screenshot from Google Search Console highlights how the URL Inspection Tool provides insights into how pages are indexed and displayed in search results, assisting webmasters in optimizing their content.
Google announced the relaunch of its Tag Assistant, which simplifies the management of tags for advertisers. This revamped tool is designed to enhance the reliability of data collection and improve the effectiveness of advertising campaigns. By streamlining the tagging process, Google aims to foster greater trust among advertisers regarding the accuracy of their data.
Google changed its mind about discontinuing the widely-used Chrome extension, Tag Assistant, due to substantial feedback from users. As a result, Tag Assistant Legacy and Tag Assistant Companion have been merged into a more streamlined and effective tool.
We were made aware of this update by Utku Gülden, a Data and Analytics professional, on his LinkedIn:
Google announced that the VP of global search ads predicts a significant transformation in advertising driven by artificial intelligence by 2025, which is expected to surpass the impact of the mobile revolution. This anticipated shift signifies a major evolution in how consumers search for information and interact with businesses, fundamentally changing the landscape of digital marketing.
AI will play a significant role in changing how users find information and engage with businesses, as Google Ads anticipates a major shift in consumer search behavior described as “seismic shift” by executives.
Brendon Kraham, VP of global search ads and commerce, believes that the transformation signifies a more significant shift than the mobile revolution, indicating a fundamental change in the approach that advertisers must take towards digital marketing.
Google is focusing on three major areas:
Google’s John Mueller was questioned about whether the screenshot feature in the URL Inspection Tool of Google Search Console accurately reflects what Google Search displays. Mueller replied that, generally speaking, the answer is yes, but he also noted some exceptions and limitations.
John posted on Reddit, “For the most part, yes. But there are some edge cases and temporal anomalies. Tell us more about what you’re trying to check.”
Here is a screenshot showing you when in Search Console you can see this, but it is under the URL Inspection Tool, when you plug in a specific URL:
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