More than two weeks later and the November Core Update is still rolling out. People are reporting more volatility, does this mean it is on its tail-end now? We can only wait and see. Aside from that, Google is facing another legal battle, this time, in Canada. Read more about it in this week’s SEO news roundup.
Looks like Google is about to face another legal battle as Canada’s Competition Bureau is suing over alleged anti-competitive conduct in online advertising, the antitrust watchdog said on Thursday.
In 2020, the Competition Bureau has already opened an investigation to probe whether Google had engaged in practice that harm competition in the online ads industry. They have expanded the probe earlier this year to include Google’s advertising technology services.
Based on their investigation, they have found that Google is the largest provider across the ad tech stack for web advertising in Canada. According to the Bureau, Google holds a market share of 90 percent in publisher ad servers, 70 percent in advertiser networks, 60 percent in demand-side platforms, and 50 percent in ad exchanges in Canada. The Bureau claims that Google’s dominance has discouraged competition, stifled innovation, inflated advertising costs, and reduced revenue for publishers.
In a statement on Thursday, the Competition Bureau said that it had filed an application with the Competition Tribunal. They are seeking a penalty from Google to comply with Canada’s competition laws – a penalty equal to three times the financial benefit Google derived from its alleged anti-competitive practices—or 3 percent of Google’s worldwide gross revenues if the exact amount is indeterminable.
They are also seeking an order requiring Google to sell two if its ad technology tools – DoubleClick for Publishers (DFP) and AdX.
In addition, they seek to prohibit Google from continuing these practices in Canada.
Dan Taylor, Google’s VP of Global Ads, responded in a statement and said that the complaint “ignores the intense competition where ad buyers and sellers have plenty of choice and we look forward to making our case in court.”
Google has announced that their Search Console Recommendations is now open to everyone. As a reminder, Search Console Recommendations is a feature launched last August that provides websites with optimization opportunities and suggests actions that sites can take to improve their presence in Search. The recommendations are based on a variety of Google Search systems data like indexing, crawling, and serving.
Recommendations will appear in the Search Console overview page.
If you do not see the Recommendations in your Search Console, nothing to worry about as Google states that you’ll only see them if they have a recommendation available for your website.
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