The last week of October heralds the release of ChatGPT Search and AI Overviews’ expansion to more countries and territories, with the the two rivals going head to head. Read more about it, and more, in this week’s SEO News roundup.
After months of waiting, OpenAI officially introduces ChatGPT Search to the public. ChatGPT can now search the web in a much better way than before, with fast, timely answers that includes links to relevant web sources. This blends the benefits of natural language interface with up-to-date information like sports scores, news, stock quotes, and more.
ChatGPT will choose to search the web based on what you ask, or you have the option to manually choose to search by clicking on the web search icon.
ChatGPT Search will be available at chatgpt.com, as well as on their desktop and mobile apps. All ChatGPT Plus and Team users, as well as SearchGPT waitlist users, will have access. Enterprise and Edu users will get access in the next few weeks. Free users will have access to it over the coming months.
Google has announced that they are expanding AI Overviews to more than 100 countries and territories this week. They are also extending language support across the board, supporting English, Hindi, Indonesian, Japanese, Portuguese, and Spanish. For example, if you are in the US and you speak Spanish, you can now see AI Overviews in Spanish, if that is your preferred language.
With its latest expansion, AI Overviews will have more than 1 billion global users every month.
After over ten years of being a part of the sitelinks section, Google announced that they are removing the sitelinks search box in Google Search. This is due to the drop in usage for the feature and to help simplify the search results.
The visual element will be removed starting November 21, 2024, applicable globally across all search results, in all languages, and countries. The change does not affect rankings or the other sitelinks visual elements.
If you have the sitelinks search box structured data on your site, there is no need to remove it. Unsupported structured data like this won’t cause issues in Search and won’t trigger errors in Search Console reports. Google adds that if you choose to remove the sitelinks search box structured data, to note that site names also uses variation of WebSite structured data, which continues to be supported.
In this week’s episode of Google’s Search Off The Record Podcast, Lizzi Sassman of the Google Search Team is joined by Iva Barisic Hafner, a user experience researcher on the Google Shopping Team. They talk about User Experience Research (UXR) and how getting a better understanding of how your users interact with your website can help when you’re looking for ways to improve your site.
With Google focusing on user satisfaction when it comes to ranking sites, this podcast is a must watch in figuring out how users experience your site, how to get to the bottom of the “why” behind user behavior, and what you can do with the data gathered.
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